Industry Magazine Question: What’s do you think of early-season product releases? Do they have a significant effect on your business?


Generally, early-season product releases don't effect us as we are not a commodity based shop that needs to have Shiny-Thing-X before the next guy or we'll lose customers. Our primary focus is on custom builds projects and service, and working collaboratively with our solid customer base.

We joke that we have lights and lock on the wall because those are the visual cues that people need to see when they walk into a bike shop. This probably flies in the face of most retail commandments, but accessory and after market sales don't really interest me. We don't have a sales department or designated salesmen. If I was interested in selling things off a shelf, I would have opened a Hallmark store.