"To many designers in the bike industry, the art of making simple casual bikes looks boring and is hardly worth their time. To me, it’s a challenge to inspire people to use their bike more often and incorporate cycling into their everyday life. It’s not about how far and fast you ride or how many calories you burn. It’s about creating a more efficient and fun way to explore your town. I am just a simple guy that likes to ride his bike for fun and easy transportation. My objections and problems are the same as yours and if I can design a bike that inspires me to ride, I’m pretty sure you’ll like to ride it, too. For me, the art is finding the perfect balance of comfort, style, performance, quality and price."