Building the Bike Builder
Creating a functional and user-friendly
has been a goal of mine since 2008. This project has seen many fits and starts, with obstacles such as technology available, logic challenges and the sheer size of the project.
The big challenge was how to re-create our Collaborative Build process online, expanding our shop not by more rentable square feet, but by our processes. We feel the future of the IBD (Independent Bike Dealer) is not opening more shops, but making the shop that we do have unique for what we do, not for what we sell.
As a project, it boils down into 3 major areas; Logic, User Interface and Product Management.