(The following reviews are harvested from yelp, etc and appear here unedited)

I used to think all bike shops were created equal... All run in dimly lit shacks with grumpy tour-de-france-didnt-finishers... Going to a bike shop was like going to the back alley to buy drugs that you don't want to buy but you do because you're saying a beautiful chick who "Needs her candy"... So against better judgement... You go just to satisfy her... Sorry... Trailed off for a bit... The girlfriend is your bike...

When I heard of this shop though, I knew there was hope! Not only did the staff seem warm and friendly, but they also had an excellent social media presence! That's really important to me since I am still afraid of bike shops...

But this one is different... Its a safe place... A place where fellow bikers anonymous can come to sit and discuss their problems and issues with a friend and mentor who will understand. Maybe that's why the shop is open so late... Because they know that when I'm laying in bed at 8:00pm (because I have to get up early for DJ practise) and I can't sleep because my girl is crying about her dry chain or 3psi-low air pressure... That I will need some help... That I will need somewhere to go that will give me proper counseling.

I'm also so glad that, due to their excellent social media presence, I can see exactly when they are open and closed. Not many shops do that... I've gone to many shops and they have randomly been closed because the weather is nice or something stupid like that.

So, fellow bikers anonymous, take a trip to this shop. Find the help you need. And pray that our problem, nay, epidemic of needy bikes doesn't get to the point where we need 24/7 bike shops. But be thankful for the late nights at 718.


I will be back.  718 carries a good selection of bikes and a few accessories (helmets, etc.)  It is a pleasure to walk into an inviting shop where people don't treat you poorly based on appearance and age.  The owner and staff are talented, willing to help, and don't try to oversell you or talk you into/out of what you want.  What they do is ask smart questions and try to help you get what you want/need.   Without asking, they checked to make sure my new bike was in proper condition to go out the door.  This is an excellent place to get your bike serviced.  I watched a parade of people bring their bikes in/pick their bikes up, and was impressed with the professional and friendly interactions.  You have a choice where you spend your money, I suggest you spend it where people are nice, helpful and fun.  Go to 718.


I had an excellent experience w/ Joe and his team.  I recently purchased a Public C7 bike through 718 Cyclery; from the initial order, modifications to change the seat and add a rack, and picking up my bike, every step of the process was efficient and professional.  Joe also gets top marks for communication!

I haven't ridden a bike since I was a teenager so I was concerned about getting my bike back to Manhattan from Gowanus, since I didn't feel comfortable enough to make the ride.  The shop is located a short walk from the subway, just off the Smith Street corridor in Carroll Gardens, so I was able to bring my bike home with ease.

Based on my experience, my husband just placed an order w/718 Cyclery for his own Public V7 bike!  We're looking forward to using 718 Cyclery for maintenance and repairs in the future.


Great bike shop that is thankfully a few blocks from where I live.  Joe and his staff are super friendly, patient and knowledgeable.  I recently had two wheels built here for my fixed gear bike and was impressed with the whole process.  Joe spec'ed out the hubs, rims, spokes, etc with me over email and the wheel was completed in a very reasonable amount of time.  Communication was top notch during the whole process and the finished product was great.  Because of my positive experience, I just dropped off my 8-speed commuter for a tune up.  Joe's staff gave the bike a quick review and recommended their lowest price tune up because it didn't require any heavier duty servicing.

This is my first review on Yelp ever, but im doing it because I feel compelled to talk about this bike shop. To start, i come all the way from NEW JERSEY to Brooklyn to come to this shop. Why? because they are incredible people working at this place. Ive been to shops where the owners and workers are straight douche bags: Not here. Ive taking wheel building classes and even did a whole bike build with the guys at 718.

The Owner Joe is one hell of a guy. They type of guy that makes you feel welcomed to be there, and not just him, but the whole staff themselves. To me a bike shop is more that just a place to get repairs and part; its a place where you can find a community and are accepted into it. This place is way more than just a bike shop.


 

So glad that this is my nearest bike shop. I bought a second hand supersix evo without wheels, and wanted to build a set of pacenti sl23 w/ white industry t11 hubs.  I found 718 cyclery on bikeforums.net - they were recommended by several people responding to a thread on NYC wheel builders, and also happened to be my nearest shop (i'd just moved to brooklyn 6 months earlier, in the middle of a cycling hiatus, which is why i hadn't looked for a LBS before)

Joe was very accommodating. He wasn't a Pacenti dealer (but became one), and to avoid delays, bought the rims @ retail and only charged me cost. He was very responsive and helpful throughout the process, and the final cost was reasonable (it matched the cheapest I'd found online for the same set up). At this point I'd definitely have already given 5 stars.

But I went back twice more. The first time with my tail between my legs as after 2 hours I couldn't get the tires on the new rims. Two of the guys helped me ( gave me some friendly sh*t beforehand, but afterwards admitted even for them it was a tough install), despite the shop being about to close on a Saturday.

Went back the next day for the final piece of the puzzle - to have the chain installed. The guy stopped what he was working on and immediately helped me out - he fitted the chain, adjusted the brakes, and did a couple of other odds and ends - only charged $10.

As others have noted - everyone that works here is super friendly and informative. There is no standoffishness or elitism. Whatever type of rider you are, at whatever price point - you'll get the best level of service.

P.S. in response to one of the poor reviews:

The two star review for the puncture - if that second puncture was because of a pinched tube on the part of the shop, that's one thing - but if it's just because you rolled over another piece of glass and came back after store hours - 2 stars is pretty lame..... (it's not clear which in the review)




It does NOT get any better when it comes to repairing your bike.

These guys are knowledgeble, which basically means they wont look at your bike and go "ummmmm...." for a  really long while which is scary.

These guys look a your bike and they know whats wrong with it.

I went there I explained my problem and they were like "ok, here's whats wrong with....1, 2, 3"

They are awesome.

I am happy to have stumbled across this shop




Don't normally write reviews but couldn't help myself:

I needed help in a short timeframe and despite being totally booked up they helped me out and fixed the important stuff for very little money.

This is my third visit to the shop and it's the third time I've come out feeling really good about these guys.

Honest, fair, knowledgable and genuinely friendly.

Thanks for being a special shop




These guys were pretty awesome. I dropped my bike off to get minor work done while I was out of town. Came back really needing my bike and turns out they had closed an hour prior to my arrival. took a chance and called them asking if there was any chance I could just pick up my bike and they said yes! I was so stoked, much love for this place





Went there with my friend who's really into it. He doesn't have a Yelp account, so i will write for him (from my prospective).

Those people LOVE what they do, and they love to help and share what they know about Bicycles (and it seem like a lot). Very friendly, very relaxed, and do not make you feel like they are trying to take money from you.

If you love Bicycles, you will love them.




The best bike shop around! I've never had any of their food but the repairs are top notch. They have a nice couch to sit on and everyone there speaks english - which is important to me. I've been bringing my magna bike that I bought at K-Mart there for the last two years and anytime I have an issue they take care of it - even though I didn't buy it there. Joe the owner is always telling me since I am such a serious rider I should really buy one of his custom bikes (I ride about 5 miles a week to and from social services). As soon as my Magna is no longer rideable I will probably buy a custom ride from Joe - unless K-Mart has another sale. I bought my most recent helmet there and it's awesome - it makes my boyfriend go from six to midnight if you catch my drift.




they are the real deal.  took my bike in for brakes, they changed the pads practically for the cost of pads.  tightened up my shift cables for next to nothing.  more importantly, i had to wait for my bike once cause he saw a little wiggle in the rear wheel and he wouldn't let it go until he figured it out.  and it wasn't even in for that!




My experience with 718 Cyclery has been a real pleasure. I have an old Panasonic roadbike that I bought several years ago which I wanted to have flat handlebars installed on. I'd brought it to several local bike shops to inquire about the upgrade and was given unclear and misguided info and treated without any real care or attention. A google search later brought up 718 Cyclery which turned out to be within blocks of my apartment. Joe Nocella, the owner, was not only able to see me almost right away he allowed me to stay and observe the whole process while the work was being done, teaching me along the way. The service was done with enthusiasm and clear insight as well as being a very fair and honest price. He also kept me updated continuously through email and was extremely flexible when it came to picking it up. I plan on converting to a fixed gear and have no questions as to where I'll go to get the work done




I've been into the shop a couple of times only; but the staff are super-helpful and approachable. The free maintenance class is an awesome idea too.. I know understand headsets and will be learning more soon. This makes a positive change from other bike stores in the 'hood I could mention




i just moved to park slope 2 weeks ago. I borrowed a friend bike, left it locked in front of my apt overnight, and came down to it completely stripped the next morning. tires, seat, deraileurs. I couldnt afford to replace parts new so i had to do some investigation online with used places and craigslist. I called 718 just to ask a couple questions to make sure  didnt buy parts i didnt need and couldnt return. Cory who works there stayed on the phone and answered all of my questions, which i thought was very cool. when i did get all the parts i needed, i brought them all to 718 and asked that they bring the bike back to life.

Which they did, at a completely reasonable price.

they couldve been really lame to me for not buying their parts and using cheaper, used parts, but they were not at all.

which is kind, and smart, as i will highly recommend them to people in the future for all their bike needs.




Based on reviews, I dropped my bike off two weekends ago for a level B tuneup (which includes new cables) and a new chain.  I totally forgot to bring the skewer wrench so that the mechanic could replace the chain and had to go back.  My bad.  I went back with the wrench and got a call the following day that my bike was ready.  Went to pick it up and couldn't ride it right then unfortunately.  When I looked at it closer on Friday, I immediately noticed I didn't have new cables which was perplexing.  I took it for a ride.  The shifting was terrible in the front and the front brake was not adjusted properly.  Here's the thing - I know who the mechanic was and I want SO bad to name him now, but I'm not gonig to.  I took the bike back on Saturday morning and saw Chris.  I explained the situation and the first thing he did was apologize.  Then he looked at it and basically said it didn't look like it had gotten a proper tuneup.  I then stuck around for about 1/2 hour while he worked on it.  He showed me what he was doing and explained why.  I picked it up later that day and it was like a new bike. When I was leaving, the owner I think, said to just bring it back if there were any issues. If it wasn't for that first mechanic I 'd be leaving 5 stars. If it wasn't for Chris, I would be leaving zero stars.  I still want to name that first mechanic.....thanks for restoring my faith Chris!  I'll defnitely return.  Oh, and I thought the price for the 2nd tier tune-up was totally fair.




(yelp 6/25/14) I will be back.  718 carries a good selection of bikes and a few accessories (helmets, etc.)  It is a pleasure to walk into an inviting shop where people don't treat you poorly based on appearance and age.  The owner and staff are talented, willing to help, and don't try to oversell you or talk you into/out of what you want.  What they do is ask smart questions and try to help you get what you want/need.   Without asking, they checked to make sure my new bike was in proper condition to go out the door.  This is an excellent place to get your bike serviced.  I watched a parade of people bring their bikes in/pick their bikes up, and was impressed with the professional and friendly interactions.  You have a choice where you spend your money, I suggest you spend it where people are nice, helpful and fun.  Go to 718.




(yelp 1/28/14) I used to think all bike shops were created equal... All run in dimly lit shacks with grumpy tour-de-france-didnt-finishers... Going to a bike shop was like going to the back alley to buy drugs that you don't want to buy but you do because you're saying a beautiful chick who "Needs her candy"... So against better judgement... You go just to satisfy her... Sorry... Trailed off for a bit... The girlfriend is your bike...


When I heard of this shop though, I knew there was hope! Not only did the staff seem warm and friendly, but they also had an excellent social media presence! That's really important to me since I am still afraid of bike shops...


But this one is different... Its a safe place... A place where fellow bikers anonymous can come to sit and discuss their problems and issues with a friend and mentor who will understand. Maybe that's why the shop is open so late... Because they know that when I'm laying in bed at 8:00pm (because I have to get up early for DJ practise) and I can't sleep because my girl is crying about her dry chain or 3psi-low air pressure... That I will need some help... That I will need somewhere to go that will give me proper counseling.


I'm also so glad that, due to their excellent social media presence, I can see exactly when they are open and closed. Not many shops do that... I've gone to many shops and they have randomly been closed because the weather is nice or something stupid like that.


So, fellow bikers anonymous, take a trip to this shop. Find the help you need. And pray that our problem, nay, epidemic of needy bikes doesn't get to the point where we need 24/7 bike shops. But be thankful for the late nights at 718.


5 stars. Erryday.




(Yelp, 6/27/14) I had an excellent experience w/ Joe and his team.  I recently purchased a Public C7 bike through 718 Cyclery; from the initial order, modifications to change the seat and add a rack, and picking up my bike, every step of the process was efficient and professional.  Joe also gets top marks for communication!


I haven't ridden a bike since I was a teenager so I was concerned about getting my bike back to Manhattan from Gowanus, since I didn't feel comfortable enough to make the ride.  The shop is located a short walk from the subway, just off the Smith Street corridor in Carroll Gardens, so I was able to bring my bike home with ease.


Based on my experience, my husband just placed an order w/718 Cyclery for his own Public V7 bike!  We're looking forward to using 718 Cyclery for maintenance and repairs in the future.




(ET) 12/16/13 Love this place. Everyone, particularly the owner, is friendly & helpful. So happy to have a place in the neighborhood that I can zip over to. Plus, the interior is this fun warehouse/loft kind of space with room to wander around while folks fix my bike





(MH) What a superb joint. 718 has got this kicked back, Zen Cycling Temple vibe, going on.


You walk in and the centerpiece is The Shop. The atmosphere oozes craft. Everything has it's place here; a definite flow and purpose is apparent in the arrangement of things.


What attracted me initially is the fact that 718 actively educates people regarding cycling. Maintenance and build clinics are scheduled on a regular basis. That says a little bit more about an enterprise than the usual. It says they care. Then I found out the owner is a trained architect, who teaches as well...He thinks bigger picture, outside the box, and he's an educator.


Something special is going on here other than your run of the mill attitude laden NYC bike shop. Don't get me wrong the NYC attitude is there...but it's not that dismissive 'we're too good for you," snide vibe. So many have lost the buck$ I have to spend because of that. RESPECT. It is a serious, positive vibe at 718, the way it oughta be. You ask the questions and you'll get the answers.


Anyhow...I just got back into cycling after a nearly 2 decade hiatus; I had dropped off in my late 20s due to just everything going on. I hopped back on the bike last year...a beater POS mountain goat, 26" wheels, etc..I needed to get myself back into shape mentally & physically. First ride was 5 miles, two weeks later it was 20, until I got to a steady state of about 80-200 miles a week. I beat the living daylights out of this bike, ran it into a granite bridge, hit by a car...etc.., it just wasn't keeping up with me.


I needed faster, stronger. Frikkin' BIONIC. :P I looked at all sorts of road bikes, the carbon kitch, the spandex superman outfits...not my vibe, and a typical road bike just strikes me as entirely too delicate for my personality...The big contender in the carbon world was the new Bianchi Infinito CV with discs...It just seemed that the trend with carbon was a 5-8 year life then change up. Wasn't really appealing considering the $$$$ I wanted to drop. Then I got a case of titanium on the brain.


Titanium, that wonder metal they stick in your body when you break yer bones. Perfect material for a bicycle. There's a logic in that.... I did a bit of research and the Salsa Warbird Ti came up on my radar. It's described as a gravel grinder/ cyclocross bike but, this type, has attributes that lend well to an urban environment. Stout frame, a bit slacker geometry for endurance, wide tire clearances and designed with frame bags in mind. NYC is rough cycling wise, roads suck and drivers are psychotic. In essence this kind of bike makes a great starting point for an urban ruggedized road bike.


718 is the ONLY shop in the greater NYC area that carries SALSA...


SO, I called Joe.."Hey Joe..." ;)


I went in for an initial consultation and later scheduled a fitting. Great process, Joe essentially interviews you, takes notes, thinks upon it and then makes some recommendations. The next step was the fitting. 718 has a holistic, pragmatic approach. I went in, got on the fit-bike and we dialed up a couple of different geometries and in the end the Warbird proved to be an excellent fit for me. Next was a bit of an online collaboration via google docs...I was on the fence about certain components, so we kinda had a virtual shoot the shit session in order to boil down to the gist of things. Gestalt.


I settled upon a configuration and we ordered the bike. Bike came in, Joe called, and I went down to the shop; cool thing here is if you'd like you can build it with them at the shop. I mostly sat around watching Pablo work all the while we were talking about politics, life, music, and girls. See, that's a shop. lmao...


We threw some very fast HED wheels on the ride and it's a rocket. I look forward to screaming all over the city+ on this bike. I'm going to beat the crap out of it, so I'm sure I'm going to have a long term relationship with the cats at 718 Cyclery.


Joe, Pablo & crew...thanks a bunch!


My only niggle...you need a beer fridge!!! lmao





Staff is super helpful. I pass by when biking to work, and they've fixed a number of little things for very little money. I've also gone in with several questions -- which thing to buy, best strategy for replacing the headset to fit a new child seat, etc. -- and they always answer without trying to sell me something.




Owner Joe Nocella is the bomb. He has created a real model of what a bicycle shop should be. Joe started with a great concept of doing collaborative builds. A little history: He sat down with his customers and figured out what bike was best for them. Then he scouted the want ads (craig'slist and Ebay) to find solid, used frames, perfect for urban riding. Then the customers picked out the parts in line with their price range and needs.  Joe built the wheels and then the customer put the bikes together with as much help as they desired. He did this all in his backyard in South Brooklyn. Turned out a majority of his customers were woman which goes against the perception of the "boys club" of the bike world.  Then he moved into a store on 7th Ave in Brooklyn to provide this same hands-on, customer involvement business philosophy, only now he had a retail space as well as a full service repair shop.  Things didn't work out with his landlord so he moved and only for the best...a bigger and more comfy place on 3rd Ave. and Union. Right off the bike lane.  This new shop is great. Everyone I talk to has great repair experiences with Joe and his hand selected staff of sales and wrench's (mechanics) You go in for a minor repair and end up spending hours there by the repair stand and are even aloud to get greasy. No pressure. No acting like "what the hell does this person know about bikes."  No waiting in the front while some cantankerous mechanic works on your bike behind a curtain. Joe and his staff still maintain the collaborative builds as well as classes on wheel building and other repairs. (I hear the classes fill up fast too.)


All this experience means the 718 staff understands its customers because they worked with many people building their own bikes. The whole collaborative build translates into the sales department too. Sitting down with the individual and really finding out what they are interested in. Not a huge inventory, but once Joe finds out what you want...He can get it.





I first came in here to check out the bike selection, which was very diverse, although they didn't have a road bike frame in my size. The staff was quite friendly and suggested places to look after I inquired about used bikes.


Came back here another time to buy and install wheel locks and tools, and the next to inquire about noise from the crankset area. One guy rode it around, adjusted the derailer, had me try it again, adjusted again, and told me not to cross-chain to avoid future issues. No charge!


So I came back here last weekend to get and install a new back tire. The lady said they could patch it instead or replace, it was up to me. Knowing it was a stock tire, hearing that rear wheels generally wear down faster, and that I wanted to go on long distance rides soon, I upgraded to a premium non-racing tire. It came out with service to about $56.


I highly recommend checking this place out and judging for yourself.




(Yelp, 8/12/13) I've never written a Yelp review, and will probably never again. But I've signed up so that I could give 718 Cycles their just dessert. Every single employee I met with was incredibly kind, helpful, and walked me (as a true lay person in the biking world) through the tough decision making process of how much work to do on my bike. Its not worth going into all the details, but suffice it to say that they saved me a lot of money, drastically improved the ride-ability of my bike, and schooled me w/ as little shaming as possible in a bike-shop. Thanks 718!




(Yelp, 9/2/13) Thanks so much 718 for making my bike rideable again!! Great, friendly, affordable service. I can't wait to check out the free tune up classes, too! Thanks guys!!!




(Yelp, 9/12/13) Before going into any bike shop in the city, I prepare myself for massive amounts of snobbery, attitudes, and barely helpful-ness.  I heard good things about 718, but I still entered with caution to have my relatively new CAAD 10 checked out for some issues it was having when shifting into higher gears.  


I was so pleasantly surprised when the guys at 718 turned out to be polar opposites to the other shops I'd been in.  As soon as I walked to the back with my bike I was greeted with a smile and they immediately got to checking out my bike.  It only needed a little tweak, so he told me what the issue was, how I could fix it on my own in the future if the issue reoccurred, and sent me on my way.  I was there 5 minutes max and left happier than when I walked in - I won't bring my bike anywhere else from here on out.  


They also have some really sweet looking bikes and good gear in the store, so it's worth popping in if you want to check out some gadgets or are looking for a new bike. 718 gets 10 stars in my book.





The people who work here are inviting, friendly, and generous,which unfortunately are all rare qualities in bike shop staff. They offer to make small repairs for free, tuned-up my girlfriend's bike in one day, and offered good fair advice on purchases. Based on our first interaction, we plan to give them all of our bike business for the entire time we live in New York. Customer service matters.




(Yelp, 9/24/13) Great shop. They're always friendly, helpful, and mostly refrain from the dreaded up-sell.





Awesome outcome!  Have just been for my second ride on my new single speed bike, put together in a collaborative build with the good men of 718. And I'm loving it!

I had toyed with the idea of getting a decent bike for a couple of years before moving to Brooklyn in January.  Even here  where a cool bike is a mandatory accessory, nothing quite motivated me off the shelf or online.  718 is different!  Imagine what you want, how it looks, how it rides, then go there, design it and buildit as you want it to be. The sense of ownership, and self expression even is the thing.  It's my bike.  No mistake.  Get your own!!




The two most important attributes for me in a bike shop are how approachable the staff is and how skilled their mechanics are. 718 grades highly in both regards.

Their staff is laid back, approachable and knowledgable (they also will take the time to get a right answer rather than BS their way through a question when they aren't sure). On the recommendation of a friend I had them work on my "race" bike and having since put the bike through the ringer a bit I am more than pleased with the quality of their work.





I visited a lot of shops in my search to build a bike.  I sort of knew what I wanted, and I'm the sort of person that likes to research all these little decisions about brakes and parts and so forth.  When I found 718 Cyclery, it was a relief to find a store with friendly, helpful staff and exactly the sort of service I wanted (collaborative build).  We had a talk about what I wanted, we went over the parts list in a shared spreadsheet, and made the appointment to build it.  


The guy I built it with was great, he explained everything, and I feel now like I am very comfortable adjusting various parts on my bike, which alone is worth the time and cost of building it from scratch.  What's more, the bike is *mine* in a way I can't describe, touching every piece beforehand and then seeing it all put together and riding it fast is just amazing.  


My headset had a minor problem I noticed a couple of days afterwards.  I brought it in, and the staff managed to put in a "workaround" that would let me cycle that day, but ordered a new headset to replace it with.  Next week, we replaced it, free of charge.


I can't really say my bike was inexpensive, mostly because I insisted on some rather nice parts, though I did put a lot of time in on eBay trying to bring costs down.  What I can say is that I definitely feel like it was money well spent.  I really wish Joe and his crew all the best, he's built one of the most genuine people-oriented businesses I've worked with in a long time. (yelp)





It's not that 718 Cyclery can do no wrong, it's that when they do something wrong they make it right. I had a pair of hubs I wanted relaced to new rims.


It took a few hundred miles and a couple broken spokes for me to realize, as a 200-pounder, I shouldn't be riding on light 28h wheels. One of 718's wheel experts looked into the problem and saw that the lacing pattern with my hubs was not ideal.


He broke them down and rebuilt them, and since then they've been true and issue-free. What was even more impressive was that while the wheel guy was explaining the lacing issue, Joe the owner told me that if his shop at all influenced my choice of a rim or a build that wasn't working for me, they would make it right at no charge.


Granted, given the state of bike shops, it only takes a little customer service to impress. That said, 718 impresses no matter what type of business you compare it to.





It's hard to give 718 Cyclery just five stars. It's a business like no other, that doesn't exist in many cities across our country.  


For the past couple years, I have been looking into building a bike. Getting information from friends, couriers and family members on how to do it. I wanted to do it on my own and had so many questions about parts, difference between types of bikes and even wanted to know how to fix it on my own.


I was recommended 718 Cyclery through various channels of the internet and communication by word of mouth.  They offered everything I was looking for.


That is the key.


Joe and his team are working WITH you to build what YOU want, not what they want.


I mentioned to Joe, as well, when first talking about my bike, that I'd like to try and make 2-3 payments on it instead of one lump sum and he worked with me on that as well. A crucial thing for me, as I work in freelance production where my paycheck can be held up for 60-90 days at a time which makes financial planning very difficult.


Pablo Airaldi and Joe really taught me how to put my bike together, adjust breaks and the tools I will need -- and even provided me a cup of coffee.


I highly recommend 718, and just be sure that you do your research before building/revamping your bike. They're not there to TELL you what to do, but to guide you into learning what to do while providing advice and guidance towards building a bike that fits that fleeting thought in your head.


Thanks guys.





I'm a fairly impatient customer, and at first my patience was tried - as I came out for an initial meeting, then back out for measurements, then back and forth with email and a google doc.  I really just wanted to hand over my money and leave with a bike.  Joe wouldn't let me (even though his store was super busy).  I had the feeling he cares as much about my bike as I do, and I'm so glad I had to go through all the steps, because I could not be happier with my bike.  This is my bike shop from this point on.  6 stars. (yelp)





I've brought 2 bikes in for tune-ups. Friendly vibe, and feel like they're honest about what needs repairs and what doesn't. They called before diving in to a couple small repairs, and explained everything in detail. Plus, they're a good part of the community, offering free bike maintenance classes open to the public. (yelp)





I've been coming here for a couple of years now. 718 Cyclery is by far the best bike shop in NYC. I do not even live in the neighborhood, but I still commute there. Very knowledgable and friendly staff. I wouldn't allow any one else to work on my bike. On top of that no one else opens so early or closes so late!(yelp)





Great shop. They're always friendly, helpful, and mostly refrain from the dreaded up-sell. (yelp)





Went to this place on a whim when I was having a shifting issue and the normal shop I go to was closed.  

Was overall impressed with this place.  Everyone was friendly and knowledgeable and they took care of my bike right away.

Prices appear to be pretty standard and on par with the market (for the few items I was checking out)  While I waited I found Pinhead bolts around the same price as I had found online.  Broke down and bought the three pack and this place helped me out by installing them at no charge!

Had asked for a gear tune up but it turned out he barely needed to touch it so I wasn't charged when he totally could have (loved the honesty).


Will probably return, even though it's a ways out of the way for me.


Thanks 718!





Funny -- I was just opening my computer to send you an e-mail to say how amazing Reland (and the rest of your staff is) -- incredibly skilled, careful, and endlessly patient with my complete mechanical incompetence. I learned a huge amount, even if largely from observation, from the collaborative build process and the bike itself is really amazing. I had a really nice ride from your shop back into Manhattan and up to the GW Bridge on the westside before the rain started to threaten. I couldn't be happier! Thanks for all of your time and help with this -- and for bringing the collaborative build to New York. See blurry ipad photo (below). Reland got some better pictures but I wanted to take something to send to the guys at Mercian with the skyline.


Best,


Mitchell





WA: As someone who drools over pretty bicycles but has the attention span of a gnat and is more fickle than a teenager when it comes to deciding on one for myself, 718 offers the perfect cornucopia/museum gallery/anything is possible wonder shop to suit my ever changing mind.  when the shop was still located in south slope, i'd go in, pondering parts and options, even going so far as to have joe spec out a build for me, but backing out due to finances and indecisiveness.  when my sweetheart's birthday rolled around, i knew nothing pre-built would suit her taste for aesthetic, quality, and function, so i went to 718 and worked with pablo to have her dream bike built.  pablo was awesome in fitting a bike without the rider present, and helped me to pick parts that would make the birthday girl happy.  he even went so far as to humor me in playing the part of uninvolved bike shop guy, as he wheeled out her surprise birthday "rental" and laughed along with us when she realized she'd get to keep it.   she was so happy that a few months later, after noticing me oogling of her new ride,  she decided to build me my own dream bike.  we picked out parts with pablo again and organized a collaborative build.  joe worked really hard to get all of the parts i wanted and made it fit within budget.  the outcome is the most gorgeous bike i've ever seen, and it's an absolute dream to ride.  i recommend 718 to anyone looking for a specific customization on their bike, and to be part of the process for building it.  this team has an amazing combination of skills that span the technical, aesthetic, and functional of all things bicycle.





RH: Really good prices and fast turn around. They also call you as soon as your bike is ready. Highly recommended.





JV: Extremely helpful and knowledgable.  Some bike places are a little snobby, not here, will definitely be back.




 

RH: Really good prices and fast turn around. They also call you as soon as your bike is ready. Highly recommended.





MS: I have to say 718 Cyclery is the best of the best.  My gf had a gorgeous bike built for me for my birthday, and this time I did the same for her. Joe, the owner, went above and beyond to get my sweetheart the frame and components she wanted.  He also worked within our budget, and kept us up to date on all the developments.  Pablo was also extremely helpful with helping her get things started, and in working with her on the collaborative build. She absolutely loves her bike, and I can't wait for us to ride together soon.





This is a fantastic shop.  Great people, great bikes, and a casual atmosphere.  If you can imagine it, they will build it.





SM: The best shop around. As a DIYer, I like to work on my bike myself, but I often don't know what I'm doing. These guys humor my need to tinker while at the same time hanging around and providing that crucial bit of advice when they see I'm about to make a major bone head mistake. This is a real community bike shop. I feel like I'm a part of their crowd and I get treated as such. I love going in there.  I'll be completing a build of my own custom bike this fall. They've been a huge help and definitely a money saver. Make this your one and only bike shop. You'll be thrilled.





DK: Bloody brilliant service and great blokes!





JR: Id like to begin by saying this is my first time I ever felt compelled to write a review on yelp.


I went to 718 Cyclery to get a box to ship my bike to another country.  My plan was and still is to take the bike apart and box it by myself.


First, while other places charge up to $25 for a box, 718 gave me one for free.


But, even more helpful and extraordinary, 3 different guys from 718 took time to explain to me how to remove the different pieces of the bike and how to pack it so it wont be destroyed when it arrives at my destination.  They even took the pedals off for me and gave me extra packaging material they had laying around from when they un-boxed other bikes.


I was instantly able to tell that they cared about the condition of my bike as well as my safety when they went over what I needed to do to put the bike back together and not have it fall apart while I was riding it until I really got it.  (wow, run on sentence)


They do charge to box a bike which is why I was so surprised that were so willing, able and ready to help me to do it on my own without asking anything for their knowledge.


It's this type of business and people that I like to think about when I think of New York.  Unfortunately, its not usually the case.  I have been to over 10 bike shops in the past 10 years while I was living here and never have I felt an equal level of professionalism, kindness, and seen a better quality product.


Most importantly they know what you need to know and are willing to offer your the information.  And well, its the coolest bike shop I have ever been in!  


Thanks guys!





BH: I just took my bike in for a tune-up and they were faster, cheaper, and more thorough than any other bike shop I've been to in NYC.





JR: Got a bike , I'm the kind of person that doesn't know much about it , just get on it and pedal my way , but living in Park Slope has giving me the chance to actually look at a bike in a different way , I have a friend that knows everything about bikes , he to his to a bike show that promised a good job , after charging him alot of money his bike still wasn't right . We read online about 718 C and BINGO, we found a place that really knows what they are doing plus made us feel like we are with a friend hanging out and taking care of our bikes , Glad we did , service great , price reasonable and personal experience FABULOSO. Keep doing what you are doing guys, That's my bike shop now.





AP: I actually have lived in downtown BK for the past 2 years, I'm moving into the city at the end of June so I just used Manhattan as my location.

The shop my bf & I go to is 718 Cyclery in Park Slope (actually Gowanus,ed), Joe helped my bf build his bike. They're kind of busy these days since they got named #1 custom bike shop in NY magazine, but Joe is amazingly chill and will teach you anything you want to know. He's honest about parts, not just pushing you to buy the most expensive, and he always gets you a discount.


Anyways, I'll be taking my Hour to him once it comes in for a good starting tune-up. If you're around BK, you should check them out.





JC: The first thing a savvy cyclist shouldn't expect from a bike shop is that somehow they are the omniscient bearded demi-god masters of everything bicycle. I have never seen a bike mechanic simply glare at a bike and immediately find that one of your 35 year old derailleur pulleys has given up the ghost or that your bottom bracket shell has 10 years of dried snot in it.


No, they are human. And if I bring in my 35 year old obscure Italian racing bicycle or my father's rusty 70's Schwinn Tandem for a total overhaul, I expect it to take some time for them to Sherlock the bike and work out every little kink. Mechanics are a lot like professional puzzle solvers in that sense.


In the end, what you have to understand about bike shops is that they are NOT working on THEIR own bikes. They are working on YOUR bike.Therefore, some detachment from their work is understandable given the thousands of bikes that go through the workbench. This shop comes closest to a level of care that even my obsessive bike fetish self find comfortable with.


For the longest time (about two years of serious cycling), I been going to local bike shops in Flushing, Queens and fancier shops in Manhattan for repairs/flats/tune-ups. Most of those places have been a disappointment. At one shop, after paying for a $100+ tune up on a 1972 Schwinn Delux Tandem, I had to remind the shopkeeper to true the wheels right after he took the bike off the stand and told me it was done. I  have this recurring experience with other shops as well. I go in for a tune up, pay cash, and when done, feel uncertain about what constitutes a 'tune-up'. It seems some places just took my money and spent an hour staring at my bike before declaring a job well done. Why is it given that most bike shops have the shop areas in the back, away from customer view? Why can't they all be open like 718c?


718 has come the closest of all bike shops in the city to finding the equivalent of a bike-nerd racing uncle who knows everything about bikes and will sit with you patiently to hammer out all of the problems. The workshop area in the back is open for free bike maintenance and wheel building classes. You can even sit in with the mechanics and ask them to explain every bit of action to you as they do work on your bike.


It is this open-back policy that sets this place apart. Joe, the owner, is warm, friendly, and answered many of my dumb questions. Pablo is a magician of a mechanic and allowed me to shadow him ominously as he worked to fix a rare pantographed Campagnolo seatpost that I had carelessly stripped. They even taught me how to repack my own hubs and didn't hesitate to help when I feel like it was way over my head. I haven't brought a bike from them yet, but it sounds like a pretty exciting and novel idea for them to sit with you one on one and discuss part by part according to needs and budget. I am speaking from the experience of taking a free class there and trusting my old trusty Italian racer to them for a restoration.


All in all, this is one of the finest business in New York City. I personally recommend this place if you're a commuter or are shopping for a new bicycle but find the choices overwhelming. Their focus seems not to be at selling the latest high-end carbon monocoque, peloton-worthy, Trek Madone SSLs, but a place that offers approachable , quality everyday bicycles. A place like this can enhance a New York cyclist's or commuter's way of life, what more can you ask of a bike shop?





NL: Joe and co. are some of the most decent human beings I've ever met and dealing with them has never been anything but really pleasant. The shop is a really comfortable and welcoming space, the quality of mechanic service is as good as anyplace else in Brooklyn or Manhattan (I was a hardcore NY Velo devotee until I recently moved to Brooklyn), and occasionally there's even coffee on tap.  Can't recommend these guys enough.





CK: Joe, the bike is one slick looking piece of machinery and feels great to ride too. I got some bullhorns put on instead of the standard handlebars... Will be back shortly to pick up accessories, and maybe a wider seat at some point...Thanks again for sorting me out. I'll be passing on the good word around town..





CR: (the build) went great. Aaron was informative and professional. And super cool. It's suprising how simple a machine a bicycle really is. The bike looks clean and simple. I love it. Picture attached. I took it home via the Brooklyn Bridge. My first time





KP:I love my new bike!  I had so much fun with it yesterday, I was sad when I had to finally go in for the night.  Ha!





My first stop was Fort Green park to see some friends where I was approached by a woman who said she has a "fashion bicycle" blog and wanted to photograph my bike for the blog!  That was fun!





RB: An awesome little bike shop in Gowanus. Super helpful staff, affordable tuneups and free classes regularly about bike safety. I can't recommend you bring your bike here more.



 

BG: Joe, and everyone who participated in the tune-up-bob's-bikeathon this past weekend: A very big thank you and appreciation! I'm a long-time biker, who over many years has acquired a well-earned aversion to bike shops and the people in them, on account of attitude, incompetence, or both (ball bearings falling out while crossing the High Sierra being just one fond memory). In fact, I much prefer the dentist. As I no longer have the time to do the work myself, my bike generally falls into disrepair, as you may have noticed. But no more. Not only does the bike ride way better than new, but i was pleasantly surprised--shocked even-- by the service i received, without a trace of attitude, anywhere. My only complaint is that my ride to the Bronx is now way too easy! Thanks again, see you soon(er)!





MJ: My friend recommended 718 Cyclery to see if they could help me save my old bike which had been in storage for years and seemed to be in pretty bad shape.  I  was really really impressed.  The owner was nice and did not attempt to convince me to buy a new bike.  At the end of the day they did a great job and were very affordable.  I will be back!!!





TB: I picked up my very old bike a couple of days ago. It has never been so nice to ride. You guys did a great job, great service and really good value. I am totally chuffed as we say in England... Thanks





JN: Thank again. It was a great process learning about how to adjust

gears and brakes as we were putting the bike together. I think this

is how bikes should have always been sold :-).





AS: Thanks so much- I had a great experience. It was really cool seeing how the bike came together- Arthur was great and explained everything really well. I was also really happy with the fit. I took it out for a nice ride in the rain afterwards and the bike performed really well. Thanks for all your patience. I'll definitely be in for maintenance classes, etc. Thanks again!





AJ:  It doesn’t take but a few seconds to realize how radical the concept of 718 Cyclery collaborative bike building really is. Rather than fitting your dream into the preconceived ideas of a big brand or turning it over to a custom frame maker, Joe Nocella and his crew at 718 sit down and match your ideas, goals, and desires to every part on your new bike — and then build it while you watch, build it with you, or direct you as you build it. Admittedly, some will be quite happy with the latest Trek and others will know exactly what they need from a custom frame down to the tube angles. But for others, 718 offers a hands-on experience that demystifies bike building and creates a far more intimate relationship between you and your new ride.


This little profile video unspools slowly, with an even measure (and terrifically matched music from The Album Leaf), and by the time you’ve watched it you’ll want to put together a bike with the help of 718 — or at the very least, swing 3rd Avenue in Brooklyn and thank Joe for putting a great, respectful idea into action.


S: I love the philosophy of this business. It’s very human and customer focused. They are centered on the experience of buying and building a bike, allowing the customer to drive the process. The store looks like a dream too. If I’m ever in Manhattan (we're in brooklyn: ed) I’ll be paying them a visit.


Supporting businesses like 718 Cyclery in an age that often detatches us from the physicality of the process of getting the things we use is worthwhile. If you’re in the area, flick them some of your business if you’re in the bike market.





KP: I love this video.  It just reminds me of everything I love about bikes and about people who love bikes.  718 Cyclery in NYC embodies such a different attitude toward bikes and it's refreshing to step away from the carbon-aero-grams-dimpled world for a minute and just appreciate these amazing machines and how they add to our lives.  Don't get me wrong, I still love all the super bikes and how they ride and all the crazy new things coming out each year.  But every once in a while it's nice to take a step back and just appreciate some simplicity.  My favorite thing about 718 is their inclusion of the bike owner with the building and maintenance of the bike.  There's no better way to appreciate your bike than to understand the ins and outs of how it works.  I love this changing of the commercial bike shop into something more personal where you talk with and work alongside the mechanics.  And they have a chick mechanic so you know they're pretty sweet... :)  Hope you enjoy this video as much as I did and are inspired to ride your bike or any bike more often.





DB: I've had nothing but great experiences with 718. I've gone to a couple of their (very useful) classes on bike maintenance/repair, and just had an old bike overhauled with new brakes, handle bar, etc. Joe was nothing but professional, friendly, and fair-minded about price. He listened to what I wanted to do and was able to find great solutions. As other writers have said, five stars seems inadequate to describe such a great shop. It even looks beautiful!





ES: As a cyclist and businesscritter, I find this video comforting and inspiring. Bike shops often get a bad rep because of snobbery and arrogance, but it sure looks like 718 Cyclery has found a better way. It's good to now there are people out there working to bring humanity back to retail.





FR: I love the philosophy of this business. It’s very human and customer focused. They are centered on the experience of buying and building a bike, allowing the customer to drive the process. The store looks like a dream too. If I’m ever in Manhattan I’ll be paying them a visit.


Supporting businesses like 718 Cyclery in an age that often detatches us from the physicality of the process of getting the things we use is worthwhile. If you’re in the area, flick them some of your business if you’re in the bike market.





AB: It's hard to give 718 Cyclery just five stars. It's a business like no other, that doesn't exist in many cities across our country.  


For the past couple years, I have been looking into building a bike. Getting information from friends, couriers and family members on how to do it. I wanted to do it on my own and had so many questions about parts, difference between types of bikes and even wanted to know how to fix it on my own.


I was recommended 718 Cyclery through various channels of the internet and communication by word of mouth.  They offered everything I was looking for.


That is the key.


Joe and his team are working WITH you to build what YOU want, not what they want.


I mentioned to Joe, as well, when first talking about my bike, that I'd like to try and make 2-3 payments on it instead of one lump sum and he worked with me on that as well. A crucial thing for me, as I work in freelance production where my paycheck can be held up for 60-90 days at a time which makes financial planning very difficult.


Pablo Airaldi and Joe really taught me how to put my bike together, adjust breaks and the tools I will need -- and even provided me a cup of coffee.


I highly recommend 718, and just be sure that you do your research before building/revamping your bike. They're not there to TELL you what to do, but to guide you into learning what to do while providing advice and guidance towards building a bike that fits that fleeting thought in your head.


Thanks guys.





JH: I loved bike shops as a kid (especially the smell of them!) but we didn’t, and still don’t, have anything quite like this. 718 Cyclery is not only a great retail space, but the whole attitude to building bikes and access to the process is unique and just plain brilliant. I found myself nodding in agreement to everything Joe says. As for the bike they build in video – gorgeous!





JB: I just found your website and found your concept to be amazing. It's so good looking and classy. Just loved it. A great idea of a bike smörgåsbord. I also how you introduce the bike building to everyday people without making it alien and just for the bike elite. Great work and I wish you and your crew the very best.





RB: Such great enthusiasm. Nice man





EA: Very inspiring, not least for a cycle enthusiast over in Oslo Norway. keep up the work. I´ll come visit





NH: Always nice to see simplicity and humanism embraced in a business.




LW: Incredible vision of how simple life love and work can intertwine to produce a product a lifestyle a truly lost art of service.





PC: I believe this should be the working model for all kinds of retail.





CM: Beautiful concept for how the community of cyclists should interact with those who are looking to get into the hobby/lifestyle. This is how it should be.





ST: Good Evening, I live in Phoenix AZ and got home from the office tonight around 7:00 pm after a +/- 12 hour day. I work in the commercial real estate field and after a day of "General Bull Shit" I stumbled upon your Vimeo film titled the "inverted bike shop". So you know, my day suddenly took a turn for the better and now I have finished my day in peace and happiness. I have one thing to tell you and that is you're a genius and you've hit it out of the park in my opinion!!!! Tomorrow I am going to go into the office to deal with "General Bull Shit" again and most likely save the "Inverted Bike Shop" video to my "favorites" and zone out for a bit. Thank you. ;)





TA: I had some trouble with a pedal that had stripped out my crank arm and I brought it over to 718, as it's the closest bike shop to home. They actually bought a new machine in order to fix the crank arm, saving me a ton of money compared to buying a whole new crankset. I also recently stopped in for one of their classes, 'Brakes and Their Adjustment.' It was fantastic. I can't recommend this little shop enough.





JS: Joe and his staff are very helpful and talented. This is as good as the LBS gets! Love them. They can build you a bike from scratch, sell you one prefab, or fix your flat. Thanks, Joe!





JK: Joe's a stand-up guy who communicates, cares, and delivers. He believes in the value of the work he does and it shows. This isn't just another bike shop -- it's a place to come back to.





Frasier: Been wrenching bikes for over 10 years, and this is my new go-to store. Joe and his crew and chill and unpretentious. Their selection of stuff is great; quality-focused and nothing is overpriced. Great space, and they do fun events.





T$: This is the bike shop you are looking for. I struggled to get another bike shop in this area to SERVE my bike needs over a period of a month with many unmet expectations. I went into this shop - one visit, one day, and all my needs were met with smiles and service that are hard to find in Brooklyn. Special thanks to the great attitude and willingness to serve the customer. You will not be dissatisfied.





Stacey: While I am not a biker I can give them a thumbs up for their community involvement. My husband is part of the Brooklyn Bike Patrol. When they heard about the Brooklyn Bike Patrol they immediately made a commitment to this group by offering free repairs to their bikes. I am glad that we have not only (from what I hear) a group of people who know a lot about bikes, they are committed to the safety of their community. So you may have some “haters” out there but you have a lot more fans





AR: Working with Joe at 718 Cyclery is an absolute pleasure.


I came into the shop knowing that I wanted to build a fixed gear bike and with three frames in mind that I had been debating.  I had pro's and con's worked out on each, and Joe sat with me, hearing me out and eventually guiding me towards the frame I pretty much knew I wanted in the first place (but needed reassurances to that fact).  After settling on the frame, we talked over all the components that I was looking for; and Joe sent me on my way with a complete, dynamic Google Doc that outlined every single component of my new bike as an easy to read estimate.


From there, Joe was incredibly helpful and always available by email for a wide range of small/nitpicky questions: it's really impressive to me how much 718c understands that what's a little question to them can end up being an incredibly important detail to their customer...something not every custom shop (bikes or otherwise) get.


Anyways, long story short...after about a month of back and forth as I got together the cash and made decisions on the components, the date was set and I built my bike last Friday.  The collaborative build was a great experience: I was able to do almost all of the assembly myself, getting clear and friendly guidance from Alfred, one of the staff members.


If you're in the market to build up a bike from scratch, I recommend paying these guys a visit.  Best bike store I've ever been to, period.





EH: It isn't often you get exactly what you want, but things are different at 718 Cyclery.


I had been thinking about getting a bike for a while.  Browsing online, I saw lots of nice things, but nothing that was exactly what I wanted.  So I filled out a form on the 718 Cyclery website and soon I was in the shop, talking to Joe about frames and parts.


The discussion continued online, via a shared spreadsheet of every part and what it would cost.  Frankly, after looking at the limited options on other sites, I was a little overwhelmed with the prospect of selecting whatever I wanted. After some back and forth, the parts were selected and we had a date to put the bicycle together.  


Side by side, Joe walked me through each part and how they fit together.  In about an hour, I rode out the door with exactly the bike I wanted.  Throughout the process, everyone I met was friendly, up-front and delightfully absent hipster attitude.


About a month after putting the bike together, I had trouble with one of the wheels while out on a ride.  I rode over to the new shop in Gowanus and Joe took care of it right away, refusing to charge for the repair, and offering to rebuild the whole wheel if I had any more issues.  


The whole experience was so good that I'm already thinking about building the next bike and what I'd like to do differently.  I can't recommend 718 Cyclery more strongly.  And the new shop in Gowanus is fantastic.





PL: I've been riding for about 20 years, so I've had repairs done at most of the bike stores near Prospect Park. My bike is old, and is not a high end model. Many other stores I've been to have bike techs who are snobby, overpriced and incompetent.


718 Cyclery is not like that. We've been bringing our bikes to them for over a year -- they are patient, honest and do good repairs. I recently had my bike overhauled (they are big fans of steel bike frames), and they have exceeded my expectations and made my bike better than new, at a fair price. I totally recommend them.





TX: Joe worked with me through a fairly hairy re -purposing of a hard-wired 1990s hardtail mountain bike into a stripped-down commuter street cycle, and built some great armageddon-proof wheels along the way. The project was, as I said, a bit outside of anyone's exact realm of expertise, but he was patient, and it ended up just as I hoped. Thanks!





RK: A great, great shop. Joe and Pablo are friendly, knowledgeable, smart guys, and are extremely helpful. After having gone to at least 10 other shops around NYC, I can confidently say that 718c is by far my favorite bike shop. Unlike most other bike shops, 718c is oriented towards establishing relationships with people, and developing a community of learning and collaboration around bikes first. There is no "hard sell" here. Joe is a stand up guy, and seems most interested in providing a good experience for people rather than making more sales. I can't recommend these guys highly enough. Truly one of the best local businesses in Brooklyn.





MH: I had a fantastic experience working with Joe and 718 Cyclery.  I came across their website about a year and a half ago when I was toying with the idea of getting a single speed bike for commuting around the city, then made a trip down from Washington Heights once I finally decided to go ahead with it.  I really liked the idea of getting to build up a bike that I liked part by part, in the price range I was looking for, and then being involved in the actual building process.


After I gave Joe an idea of what kind of riding I would be doing, and the aesthetic I was interested in, he did a great job of laying out the base components with options for upgrades or downgrades as well as a selection of frames to choose from.  We communicated via Google Docs which was great because we could make and see each others edits immediately.  Any time I had a question about something or wanted to change a component, he was very responsive and helpful.


On the day of the build, he was great.  Very accommodating and willing to answer any question I had.  The end result was a bike that I absolutely love!  

Another great thing about this shop is that the entire staff is very friendly.  There are shops around the city who can be a little snobby and turn their noses up at you if you don't know everything about bikes or aren't spending several thousand dollars.  Not the case here.  They all seem to genuinely enjoy what they are doing, and are happy to be getting people on bikes that they love.  


Bottom line is this is a friendly, unpretentious bike shop with staff who are knowledgeable and caring.  Their main concern is making sure you ride away thrilled with your new purchase.  


I highly recommend 718 Cyclery..


BC: Thanks a lot for your help!  You guys have a well-deserved reputation - this has been the best bike shop experience I've been through here in New York. I'll wholeheartedly recommend it to friends.





RK: The ride home was great. I'm really loving my new bike so far!





AC: OMG joe. it's freakin amazing. I smoked every dude on the west side bike path. it's a beautiful piece of machinery!





AS: I've only been here a couple times but -- from what I can tell -- this is easily  the best bike shop in Brooklyn.





AF: I use to ride a shitty rusted out tiny road bike. I was looking for a new bike to get me to and from work (in a fun way). 718 cyclery was the first place that didn't give me dirty looks for my shitty bike. Joe was nice wanted to know what I was looking for and worked up an estimate for me. He didn't scoff at my lack of knowledge. It was a bit out of my price range, but Joe worked with me. He told me if I wanted to buy a bike on craigslist he would look at the ads and tell me his thoughts (for free!). We came to a compromise that I would find a frame with his help from craigslist (to cut down on cost) and he would build the rest of the bike.


I ended up with an amazing bike. It not only gets me to work, but I enjoy the travel. I now know how to take care of my bike and how every piece works (Joe never failed to answer any of my questions).


In the end the bike was a great deal and the knowledge I gained from a collaborative build is priceless. Plus they provide service on your build for free as long as the bike lives. They also offer to fix anything that doesn't feel right even after a month (for example: put a large or smaller freewheel on).





BL: Joe, just wanted to say thanks again for the help with the bike. It came out great and I love the look. I had a great ride all the way back to the city from the store today. Loved it. Enjoy the rest of the weekend and good luck with the opening of the new space.





JM: Hey Joe-Pls let Pablo and Krys  know that my bike is DIALED!  Sh*t is fast, quiet and tight.  I think the Nitto seatpost was the missing piece, I'm 10% faster now.  Thanks. See you at the big party.





AG: (from yelp) This is the closest bike shop to my house and I am SO SAD that they're moving to Gowanus in November.





Though I have yet to purchase anything here, the service is incredible. They're pretty well stocked in terms of gear, and anything they don't have, they are more than happy to order for you. You get to page through their catalogs directly, and do comparison shopping on their computer. They're very real about how much things cost, and how much each feature on something such as saddlebags will cost.  They tell you exactly when the item you order will be in by, and are more than willing to order things in custom colors or styles for you. So friendly, so clean, so organized. If only they weren't moving further away!





SS: (from Yelp) Took a 70's era road bike in for a basic tune-up, which cost me $55.  They gave an accurate estimate, then called me up right when it was ready.  Not crowded, good service, comes with my recommendations.





KO: (from Yelp) I just moved to park slope 2 weeks ago. I borrowed a friend bike, left it locked in front of my apt overnight, and came down to it completely stripped the next morning. tires, seat, deraileurs. I couldnt afford to replace parts new so I had to do some investigation online with used places and craigslist. I called 718 just to ask a couple questions to make sure  didnt buy parts I didnt need and couldnt return. Cory who works there stayed on the phone and answered all of my questions, which I thought was very cool. when I did get all the parts I needed, I brought them all to 718 and asked that they bring the bike back to life.  Which they did, at a completely reasonable price.

they couldve been really lame to me for not buying their parts and using cheaper, used parts, but they were not at all. which is kind, and smart, as I will highly recommend them to people in the future for all their bike needs.





TL: (from Yelp) Let me start with a story: when I was young and had no money, I really wanted these new cool things called "v-brakes," so I saved my pennies for 6 months and got the only set I could afford. When I had the bike shop install them, the mechanics made fun of my mediocre mountain bike and budget brake system. It was humiliating. I decided that I needed to learn how to fix my own bikes and eventually worked as a mechanic for a few years. However, since then, I've had ZERO tolerance for bike snobbery and arrogance. I don't know why, but cycling manages to attract some pretentious...(edit)....people, that ruin the innocence and magic of riding bikes.


718 Cyclery, from my experience, is the exact opposite of the V-Brake shop of my childhood. The guy that sold me a few odds and ends was incredibly friendly and courteous. You see, one of the things I picked up was a kickstand for a sunday shopper, grocery bike I'm building. Now, in this city, in this borough, in this day in age, you get laughed at for buying a kickstand. Apparently the only types of bike stands cool enough for Brooklyn are trackstands. In fact, another shop in the area had told me earlier in the day, "yeah, we're not really into that type of thing here."  You're a bike shop...how do you not have a box of greenfields stashed away somewhere? AND who wants to go to a place that's too good for kickstands anyway?


718 isn't gigantic, but the store seems well stocked and well kept. They have a nice selection of bikes, parts, and accessories. They have a bunch of common bike accoutrements and some more boutiquey items as well. (I had my eyes on a set of Velo Orange fenders) Based on what I saw in other Yelp reviews, it seems like the guy (Joe?) is probably a pretty knowledgeable mechanic and an all-around good guy, too.

Having been around all sorts of types of cycling from BMX to downhill racing to the current fixed/track craze, I can honestly say that cycling is more about the experience than it is about the gear or the trend. That experience, whether its on the road, the trail, or in the park with a set of training wheels, begins and ends with the local bike shop. 718 Cyclery gets that. At 718 Cylery, I'm sure you'd get the same great service whether you were riding a high flanged fixie hub or a coaster brake. I'll be making 718 my new shop of choice even though there are about a dozen places that are more convenient for me. Support the local bike shops, but especially 718.





Jeff:  (google) Courteous with patience to match. A small store with a great selection of core parts. You can tell from the minute you walk in that this place is serious about bikes, not just a store selling bikes. One that focuses on each patron with an understanding that the patron likes the bike he brought in and isn't necessarily looking to buy a new one! I hadn't touched my bike in almost 10 years and was relieved to see that the salesperson was receptive and helpful with reintroducing me to the biking basics! Thanks will surely be going back with the rest of my family's bikes!





LH: (from Yelp) All cyclists, enthusiasts, experts, beginners, racers, commuters, men, women, and children everywhere from Brooklyn to Queens, all the way out to San Francisco and Phoenix, Arizona, please listen carefully:

718 Cyclery is the ONLY bicycle shop you should EVER make a purchase from. Don't worry. I'm prepared to explain myself.


I am not an expert cyclist but an enthusiast. On Tuesday evening, I visited four bike shops in the Park Slope area-- none of which were 718-- and left each one somewhat disappointed and annoyed. On Wednesday evening, I visited 718 Cyclery after a friend yelled at me for wasting time at other shops. Later that night, I pedaled out of 718 on a beautiful Surly Cross-Check in robin's egg blue feeling astonished. The beautiful Surly Cross-Check, however, is only partially responsible for my astonishment. What really astonished me was the amazing customer service and welcoming atmosphere that Joe, the owner, and his crew have created just by being themselves.


When I spotted the Surly hanging on the wall, I started staring at it and probably looked confused. Joe walked over, introduced himself, and asked if I had any questions. He answered everything very thoroughly, took the bike off the wall, and let me take a look at it. Then he asked me if I wanted to take it for a test drive! I couldn't believe it. Of course I wanted to take it for a test drive! I'd already been to four shops in the Park Slope area, and not ONE of them offered a test drive. Instead, those other stores immediately offered to order bicycles I didn't like much-- in one case even in the wrong frame size because they didn't take the time to measure me properly-- without even letting me sit on the bikes!!!

Anyway, I took the Surly around the block and knew it was the bike for me. I told Joe I'd probably be back in a little while. Joe told me to take my time and think about it-- no pressure at all.  I returned a half hour later to buy the Surly. I wanted customized pedals, a rack, and additional brakes, and Joe ordered them all for me while Pablo made sure the bike fit me right and Jason told me all about bicycle polo and made some adjustments on it to ensure everything was in tip top shape. I spent about an hour in the shop-- the most fun and enjoyable hour of my whole week-- chatting with the whole staff and getting to know everybody.  


This is what really did it, though.   After about 45 minutes of this, I tried to pay for the bike. Joe tried to swipe my debit card multiple times, but the machine continued to reject it. I asked Joe if he minded if I paid him in cash. I'd walk down 7th avenue to Bank of America. He agreed and even let me ride the bike down there! What storeowner is gracious and trusting enough to do that?!  At the ATM, I discovered that Bank of America shunned me completely and wouldn't allow me to withdraw anything-- even though I had money in my account-- with no explanation! So I pedaled back to 718 and asked if I could charge it to my credit card instead. Joe and the rest of the staff, who by now were all involved in this, said that was fine and told me not to worry. The machine then rejected my credit card for no clear reason.  Feeling disappointed, confused, and a little worried that I'd soon be broke, homeless, and bikeless due to potential identity theft or something of that nature, I told Joe I'd just return tomorrow to buy my Surly in robin's egg blue after I called the bank.


He told me to just TAKE THE BICYCLE WITH ME and come back tomorrow! I was astounded by this because never in my life have I ever been treated this well at any kind of establishment. HE DIDN'T EVEN ASK ME FOR MY CONTACT INFORMATION! I HAD TO ASK HIM IF HE WANTED MY NUMBER SO HE COULD REACH ME! HE SIMPLY JUST SAID, "TAKE IT WITH YOU." I felt terrible. I'd just involved the whole staff and created a scene by asking a million questions, running (I mean pedaling because they let me borrow the bike) to the bank, and potentially taking business away from them...and now I couldn't pay for the bike and Joe just told me to take it and pay as soon as I could!


The next day, Joe called and said their machine disconnected itself from the internet at the moment I tried to buy the bike, which caused the problem. I pedaled back on the Surly, which still wasn't paid for, and he called the bank. The bank accepted one of my charges, but because the second charge would take a few days to remove itself from my account, I couldn't pay the balance all at once.  Joe told me I could pay the balance when the second charge removed itself from my account. I pedaled back on my Surly today  and paid for the rest of my bike and a new lock.  


My point is this: choosing a shop is just as important-- if not more important-- as choosing a bike.  The staff at 718 are great people doing and sharing what they love with customers who are smart enough to walk in. They care about their customers, and they care about producing quality bikes.


MV: (from Yelp) Amazingly friendly and knowledgeable staff! I called the shop one late afternoon last week to see if they can help me install new brakes. They told me to come on over and so I did.


Upon my arrival, I saw two mechanics already working in the back of the shop. I prepared for a long wait but the person looking after the front of the shop asked if I needed help. I said I had called a few moments ago to inquire about brake installs and he said sure no problem. He took out some tools and proceeded to work on my bike, right there on the spot (without a bike stand). We chit-chatted for about 15 or so minutes and not before long, my new brakes were installed. He asked one of the mechanic in the back to check it out (quality control) and he made a few adjustments and I was done. The mechanic even recommended a new saddle position to make my pedaling more efficient. My experience was so pleasant that I vowed not to go anywhere else for repairs and maintenance. What a great bike shop!


By the way, I kept the new saddle position as I found it more comfortable and efficient.


PM: (from Yelp) Seriously can't say enough good things about this shop.  Really amazing mechanics and super friendly demeanor.  A lot of Bike shops are filled with jerks but this one is really the nicest and most helpful shop I've ever been in.  Go check em out. A++++


Jason: (from Park Slope Patch) Great little shop. Extremely helpful and friendly even to a total biking novice like myself.


JL: (from Yelp) I cannot recommend this shop, and Joe, highly enough. Are you looking for high knowledge and low attitude? Friendliness and patience and collaboration and adaptability? A surprising amount of stock in a small store? Are you female and tired of being treated like you're not as cool, athletic, strong, mechanical, or interesting as guys? Then go to 718 Cyclery, where you will be treated with interest and respect. This shop deserves our support.


AF: (from Yelp) Joe and I built my bike almost a year ago, and after a solid year of riding I can honestly say that this is the best bike I have ever owned.  We started with a 1990 Trek aluminum road bike frame and built it into a lean, mean single gear.  It looks and rides great, and I would recommend to anyone looking for a unique experience and a one-of-a-kind bike, to go through the build process with Joe.





JM: First off I want to say I love the bike. I've been riding it every day since I got it. I get a ton of complements on the bike and I tell everyone about you guys, I hope some of them come down.





MB: Hey Joe, I just wanted to thank you for building my bike with me. I absolutely love it. Its so fast!! All I have to do is avoid the potholes. Thanks for a great experience, and for your patience!!!





TC: (from yelp) Joe at 718c has been building my wheels for all my bikes for some years now, and he just pulled together an excellent pair of wheels for my travel bike. He turned the project around quickly, offered great component selection recommendations, and shipped them to me in time for my big trip. I can't get that kind of customer service out here on the west coast!

His shop is highly recommended.

FV: (from yelp) Just when I was about to pull the trigger on a store-bought bike, a friend mentioned this great guy Joe and his new shop in the neighborhood.  Knowing very little about bike building or components, I decided to pop in and learn what it was all about.  I'm so glad that I did.  The overall experience and end-product exceeded my expectations.   


Joe and his crew were friendly and attentive.  From the initial consultation to the design to the collaborative build, the process was quick and easy.  After providing some basic specs and info, Joe and his crew suggested a build with parts to fit my requirements and my budget.  Scheduling and parts review are all done online making it a snap to see where you're at in the process.  Now I have a sweet one-of-a-kind bike that I helped build myself.  I can say that I knew it when it was a bunch of boxes and bolts sitting on a workbench.  

718 Cyclery stands behind their work and is a great addition to the neighborhood. It's really nice to work with folks that love what they're doing.  I spent several hours in their shop and can honestly say that from the person looking to buy a $10 light to the person looking to spend lots more on a whole setup, Joe and his crew treated everyone with the same level of attentiveness and respect.  My only concern now is that I want to quit my job and hang out there building bikes full time.   Go check them out.





MM: (from yelp) I was biking from Bensonhurst to Prospect Park with my girlfriend when her rear tire suffered a flat. 718 Cyclery happened to be the closest bike shop from where we were in the park, and I think we really lucked out. We both ride pretty old generic bikes. 718 Cyclery is a custom build shop (is that the right term?), and they were unbelievably helpful with the flat tire.  Not only that, when I asked them to replace a missing spoke on my bike, they discovered another busted spoke and replaced that as well.


What impressed me was their patience with a ton of questions that are probably mundane (ie, "Can I mis-use a spoke wrench?" and "Do cheaply made bikes = cheaply made spokes?", the answer to both can be yes).  


While talking with the guys here, I began to wonder if a custom built bike would be something that could be a good fit for me. I'm not really sure if it is, but based on their great customer service, I'm going to consult these guys if I do decide to go that route.


On top of everything, they're familiar with the bike shop scene, and knew about the bike shop I normally use in Bensonhurst. I know if I have future emergencies while riding in the area, I can trust these guys to get things done for me.


PC: ...the rebuilt B-43 wheels are fantastic. Been commuting on them pretty much every day without any problems; in fact, did the 5Boro Bike Tour on them.




PD: (from yelp) Just there this Sunday.  Moved back from the west coast and overzealous movers took all the tires off, so there I was walking with bike in one hand tires in the other.  I got a friendly hello, immediate help and ten minutes later I was out the door riding my bike.  I know it's a small thing but the service and generosity...can't be beat.  I left my car West, so my bike and public transportation is it...  I will be an avid customer for all they have to offer.  Thank you 718 Cyclery!!!

EC: (from yelp) Registered just for this review. Great great customer service..


I went in about 2 weeks ago to take advantage of their incredible "spring tune-up" deal + one of their weekly lectures (Deraileurs)--Joe recommended i skip the tune-up since the bike was basically fine except for a noisy chain..he cleaned/lubed it up right there--and sent me on my way; no charge--I gladly would have paid for both the lecture + the chain job. So now--I wholeheartedly recommend this place to anyone with an existing bike or plans for one. Great, honest bike shop--can't recommend it enough..




LD: Last week, I took a chance. And there it was. Like stumbling on chance -- an Olivetti, a Polaroid 660 -- the bike I didn't even know I wanted was already there. Already built. My size, my color, my story. A chance.

Joe is unparalleled in his service, his help, his storytelling -- not

just of the bike but of the store and his vision for it. I haven't parted with my bike since. And I don't intend to.





DB: (from yelp) Just finished a "collaborative" build with Joe on my first foray into road bikes, and all I can say is "Wow!" After months of research and obtaining the perfect frame (2009 BMC ProMachine) and all the parts I wanted to load up, I faced the daunting task of finding a LBS to entrust my new baby to. When I found the http://718c.com website, I had a feeling I had struck gold. Not only would they build it, but they would allow me to assist. Boing! From my fist contact with Joe I knew I had made the right decision, and after meeting him in person for our initial meeting, that feeling was confirmed. Joe clearly has a passion for bikes, and he seemed just as excited as I was about building up my dream bike. Good sign. No bike store attitude at all. Just a real down to earth guy with a passion for bikes, and a fantastic shop equipped with top of the line tools. Suffice it to say, I am one happy customer. The price was right, and more importantly, the whole experience was right. This is the ONLY bike shop I will give my business to moving forward.


Joe, thank you, thank you, thank you. I am so happy to have you in the neighborhood. And for those of you looking for a breath of fresh air wrt bike shop experiences, I highly recommend you pay a visit, no matter which borough you may reside in. You'll be glad you did.


JA: (from Yelp) 718 Cyclery was recommended by a trusted-colleague of mine from work who is very involved in the fixed gear community.  After his help finding a bike that suited what I was looking for, I came into 718 Cyclery to seek assistance with assembling the new ride.


I initially scanned the website (which is very self-explanatory and easy to navigate) and booked an appointment with Joe for a 30min initial meeting.  I don't live too far from the shop, so after browsing their site I walked into the shop and Joe welcomed me with open arms.  I let him know what my deal was and wanted to know how much it would cost to assemble my newly ordered bike and how long it would take.  He then recommended to make an appointment for an hour (so I booked back-to-back) and to email him with any requests of parts that I was interested in.  I found this extremely this shop extremely welcoming along with their approachable staff.


My appointment didn't last longer than the allotted time slot and I was able to see everything that was going on as he explained each part and how to install it and how it's important.


On the way out I picked up some accessories and called it a day.

I will continue to come back and refer this shop to anyone who needs assembly, custom-building, or just advice and recommendations.  Friendly store and fun store. A+


SF: (from Yelp) 718 Cyclery is a great business.

They are not a traditional bike shop in any sense of the word. They are transparent with their services and pricing. They are friendly to a fault (I saw them lose money on sales when forced to give customers higher quality components then they quoted).


They are a new shop, unique, and eager to be involved with cyclists of all types.

One caveat, don't go here expecting to buy an off the shelf commuter or hybrid bike. Their speciality is building custom bikes from vintage frames or new ones. Don't let that scare you off though. They are the real deal, ready to help you no matter who you are.


EA: (from Yelp) This shop is great. I stopped in with a brake problem on a Sunday afternoon and they fixed it in 5 minutes. The problem was not that big of a deal but they took it seriously until they fixed it. The thing I noticed immediately was that there was no boundary between repair shop and store to try to keep customers away from repairs. And no attitude which is standard in most NY bike shops. I imagine that when the word gets around about this place, the store is going to get super busy.


PR: ... compared to a lot of bike shops particularly around W’burg where I live it was incredibly refreshing to see how open and friendly you were with everyone who came through the door.


TF: It's great to read that your classes are so lively and well received. I was surprised I was able to register for all of them, but the first. I'm even willing to endure dealing with weekend subway service from the Bronx to check these classes out. I hope to learn a lot more about maintaining and repairing bicycles. Good luck with the classes, and keep'em coming.


EM: My formerly dreadful bike was a pleasure to ride home today... Thanks, I love the work, and I've already recommended you to a couple of friends.


GC: (from Yelp.com) Let me start off by saying that they've earned every 5 star review on this page. I have to say that not only as a bike shop are they excellent, but they are excellent as a business PERIOD. I feel like the service I've gotten from their store is better than even the best restaurants I've been to.


My first experience with Joe and his business was this winter when I had a flat tire and every bike shop under in the area was closed due to it being post-blizzard time. The shop was closing at 6 or so and I had just gotten home exactly then. I called his shop and pretended not to know his shop should be closed and asked if I could dash over there just to get a flat fix as I had to go somewhere that evening. I was expecting a "No is no" type answer but Joe was extremely friendly and invited me over. I went over passed the store hours and Joe helped me with my flat. I asked him if he had any cyclocross tires for the snow and after 20 minutes of trying to get them on, he realized that it didn't fit.


It was after hours, and he was preparing for a movie night so I felt terrible. Instead of charging me extra for using up his time, he was friendly enough to just charge me for the flat fix. It was honestly one of the nicest things someone has ever done for me as far as businesses are concerned.  I've been to so many bike shops in the area and in New York where even if it's 3 minutes to closing time, they'll close the doors on your face and call it a night without batting an eyelash.


Joe's shop is everything EVERY business should model themselves after. ESPECIALLY bike shops. Usually my friends and I who only know how to ride our bikes but not the mechanical aspect feel like midgets as bike people in general tend to have a holier than thou attitude and ego.


NONE of 718c's staff has this aura about them. They are all great people and I actually enjoy visiting their shop as they have dope music playing, and the whole ambiance of the shop shouts REAL. Whenever I've had a flat and they're closed I get disappointed as it means I have to give my hard earned money to people I don't respect.  From their overall awesomeness and free workshops it's of importance I stress that everyone should do businesses with these people.

Perhaps their ongoing success will be a blueprint to most bikeshops from now on to step their game up


JP: I dropped by your store last night and just wanted to thank you for the great service again.


KV: hey Joe,This email is way late, but I just wanted to let you know that we made it all the way to Oregon - and without a flat tire between the two of us! That's got to be a record and certainly says something about your wheels. It ended up taking us 80 days - we reached the coast a little before November. Other than a trip to the bike shop the first day, due to a front brake that was a little too tight, and then another trip when we got down to DC for another once over to get the kinks out of both bikes, we didn't have to visit another bike shop till Colorado - where we each got a new chain, and that was it. We meet lots of people that were suprised we made it without any problems, and especially without any flats. So thank you for helping make that happen. hope the new shop is going well,


ZT: Thanks for pumping air in my tires tonight.  It's kind of funny how life has that "holographic" quality to it -- I left and started riding and it was as though you had pumped air into my entire LIFE!

ED: (from yelp.com) In its own humble way, Joe's place is the best bike shop in the city. I brought in my well-loved vintage beater and Joe turned it into a one-of-a-kind dream ride for about 60% of the cost of a comparable off-the-rack bike. As others have mentioned, the collaborative-build process makes the experience both completely transparent and incredibly engaging - there's nothing more empowering than learning the anatomy of your two-wheeled friend. There's no gimmick, no catch... this is the best way to buy a bike.


Joe's honesty, generosity and passion make 718 Cyclery a complete Brooklyn treasure - just one of the best-run outfits of any kind I've ever encountered. He's got my business for life.


CK: I had been walking or riding by your shop all fall and winter and it always turned my eye. Just read through your site. Collaborative builds WICKED COOL. Your side is like your store clean, sharp and crisp. Great job and good luck. When I am up for a new bike or ready for fixed gear I will be heading your way.


M: Thanks for the great movie night, complete with pizza, beer, some bike advice, and a free trip to the Phillipines!


MK: (on yelp.com) Ok, so Joe and I actually built my bike back in April.  Can I excuse my long-overdue review by saying I've been too busy riding my bike to write it?  


I found out about 718c on Yelp, and it was just the type of place I was looking for to update my 1970s Raleigh roadbike.  I'd been wanting to convert it to a fixed gear and get some higher-quality wheels, and I loved the collaborative aspect of 718c and thought it'd be cool to demystify the whole bikebuilding process by actually participating in picking out the parts and, well, building it.  


Joe was super laid-back from the beginning and totally flexible in making the experience customized and fun.  After rambling through the basic idea of what I wanted, Joe put together a spreadsheet of parts and prices, with links to check out each piece before ordering.  Definitely ask a ton a questions!  There is so much out there, and Joe is more than happy to provide several different part options based on your taste and budget and offer his opinion on which parts are worth splurging for and which are less crucial.  


Besides the opportunity to build a completely unique bike you will love, Joe's customer service is unparalleled.  I'd had a problem with one of my wheels over the summer and Joe troubleshooted it, free of charge, until it was fixed.  It's clear that he takes pride in each bike he builds and is committed to continuing a relationship with each customer even after the build date.  His new shop on 7th Ave. is awesome and going to be a hub for bike education and folks who are stoked to ride their bikes.


R: (from Meetup.com) Hey Joe and Krys were very friendly. They even gave me free pizza and soda. Nice bike shop too. I really enjoyed the movie, which was obviously an old favorite for everyone else there. I'd go again.


ND: (f*ckedinparkslope.com) I appreciate and respect the community built around bike shops and bike lovers, but i'm not trying to be that. i'm also a long term park slope resident who's been to all the bike shops in the neighb (except 718 cyclery, but only because i'm waiting to go there when it's time to buy my next bike - I've heard they're phenomenal) because I like to support local businesses.


BK: (f*ckedinparkslope.com) 718 Cyclery rocks. The shop is on 7th ave between 16th and 17th st. The owner is a real good guy. He's all about helping out the biker and will let you sit in while he fixes your bike. He's not a (hilarious expletive deleted) like some bike shop workers and his store replaced that baby store Boing, can't beat that either!


JK (from yelp.com) The best bike shopping experience ever, and one of the best consumer experiences, period. Agreeing with the many, many other comments here, and being a big biker and bike dad, I asked Joe about putting together a bike for my daughter (9yrs old). Having outgrown her pink number, Sophie was adamant that the bike not be "girly". What we got in the end is the coolest, meanest, stripped-down off-road bike you could imagine. Joe and Krys were wonderful, and wonderful with my girl, who was invited to help complete the bike build.


The price was thoroughly reasonable, as well. This place is a godsend to the neighborhood; a godsend for any neighborhood


ID (from yelp.com) Good prices from an honest shop. You don't' feel like your getting ripped off like in other NYC bike shops. Knows his trade and doesn't come off like a bike snob. Has a great concept. Come in, pick out what you want, or bring in your vintage 70s, 80s, 90s frame have him build around it for you. Great for Bike Nerds and novices alike.


B: (Wheelbuilding Class Review) I enjoyed this workshop very much, learned a valuable skill in the process, made some friends and picked up a tool I didn't have yet.  Overall, this was so worth the time and tolls I spent in getting to the shop.  I can't wait till the next workshop. Thanks Joe for answering all of my questions


SR: Also, I've been meaning to e-mail you for a couple of days now to tell  you just how much I really appreciated you rebuilding my front wheel.  The bike feels even better now than it already did. I was really impressed on your immediate insistence to rebuild it upon seeing the problem with the hub. I know that in this city so many people could have easily dismissed it or tried to avoid doing something, but you really care about what you do and I can't help but to comment on that and thank you again.


JW: Hey joe, wanted to say thanks for the great job on bike. i had forgotten how much fun it is to go for leisurely rides - its pretty awesome


KL: I cannot think of a better way of purchasing a bicycle.  Both for price and quality, 718 Cyclery is the way to go whether you want to rebuild an old bike, or custom build a new bike from scratch.  The experience you'll get with Joe is fantastic - he helped me find the perfect frame, and after an interactive consultation we were building the bike in no time.  The day after the build I was riding to work on a hand-assembled bicycle customized just for me.  I am not a bike expert, but some of my friends and colleagues are - and all who have seen my bike purchased theirs at stores (paying more), but now wish they went to see Joe instead.  I did a lot of research beforehand and am thrilled that I got the unique experience that 718 Cyclery provides.  Soon the new store will be open on 7th Ave. in Park Slope, I highly recommend checking it out!


"yjames0187706" (from online store) Hey just wanted to say thanks so much again for the track pedals, they got here faster than I'll be able to mash em! That was the last piece I needed to complete my 70s Peugeot UO8 fixie. Really appreciate the great business! Cheers! p.s. your videos on youtube have helped me out a lot too! take care!


BD: Joe is great! He's super friendly, a pleasure to work with, and extremely knowledgeable.


After taking my 70's era road bike to several shops around the city attempting to swap out the original components with something more modern, and being given a, um, less than warm reception it was a real joy to find 718 Cyclery. It was a fantastic experience start to finish.


SD: Joe's shop is a gem amidst the tough business attitudes and low quality customer service that is many times over found in New York City.  His shop in Brooklyn is about personality and working close with the customer to build the right bike for you, what's more a bike you're the only one riding.  My experience working with him was educational about bikes, especially the fixed gear system and how to maintain all the components and keep the bike in good working order.  All throughout the process of searching for parts Joe was extremely responsive to questions and concerns and really helped move the process along.  When it came to the build date, seeing the bike come together and how everything fits piece by piece was a huge satisfaction.  For all my future bike needs I will remain a customer of 718 Cyclery because Joe is just the kind of guy one wants to work with.


MD: Hi Joe, I have cycled around the park nine or ten times, rode to Brooklyn Bridge Park and Dumbo and back through Gowanus, did my daily Park Slope to Navy Yard commute with mid-day Dumbo loops, and have some initial feedback:


1.  I love the bike!

2.  I raised the seat to get more leg extension.  I may even raise it a cm or two more.

3.  The front tire rotation marker is going the wrong way; I intend to change it to the proper direction when I get a 5/8" socket wrench.

4.  At first the drop bars felt awkward; low and narrow (not quite shoulder width).

5.  Fixed gear is fun, the learning curve is not too steep, even for a 49 year old!

6.  I wonder if toeclips will help with slowing down (Vanderbilt north is a healthy decline).  The chain makes a very soft click when applying back pressure to slow down.

7.  Toe overlap is taking some getting used to. I don't like that my toes knock against the front tire, especially as I get used to fixed gear starts and stops.

8.  I like riding free of stuff strapped to my rack; but my daily workhorse routine requires that I have stuff strapped to my rack.

9.  I have not ridden in the rain yet.  I did however ride over a puddle of post-West-Indian-Parade vomit (unable to avoid because of car traffic) in the Vanderbilt north bikelane.  I badly wanted fenders at that moment.  I did a wipe down with purell wipes, the messenger back taking the brunt.

10.  I like the drop bars when going uphill (Vanderbilt south, Prospect Park hill), or sprinting to catch a light.

11.  Sometimes there is a lot of bike traffic, which is great to be a part of.  Unfortunately, it seems like 90% of bikers do not obey the law (no stop at red, wrong way riding. etc.)  This behavior reflects poorly on us as a group.  I will continue to try to be a good ambassador.  I would hate to see the all of this positive DOT momentum slow down, or worse, get reversed.   

12.  I am checking the tire pressure daily as you recommend.

13.  I love the bike!


SC: My bike is running like a dream and i'm so happy with her


AS: My bike is great! I had a blast riding it home. Love the bars especially, and the saddle is super comfy! Thanks again for a fun build. I really love the bike.


AB: (from Yelp.com) First off, what a great concept! I can't believe that collaborative builds aren't more common... and Joe is definitely the best person to go to for this. Not only is he very knowledgeable about bikes, he is a great teacher as well and never makes you feel intimidated, which is what I think a lot of people fear when going to bike shops. You can really tell he is doing this out of his love for it.


I could really not be more pleased with the experience. Within 2 weeks of my first contacting him, I rode away with an awesome, quality bike that is totally unique at a fraction of what it would have cost me buying a new bike.


AC: Bike screams.  Thanks again.


AL: I'm on tour in the west coast right now, but I wanted to let you know how much I've been loving the Lotus this spring / summer.  It was sometime in the spring, but I finally hit that point of fixed gear riding where I couldn't imagine riding any other way. I took some pipe cutters (as you suggested on our build) and cut down the handlebars a little more, and have been doing little tune ups (like removing a link in the chain) with the knowledge I took in from our build.


EW: (from Yelp.com) Had a great experience w/ 718, very excited to put some miles on my new bike. Nothing but great things to say about Joe and his service.


HK: Also, went for a ride...and it rides AMAZING!!  Feels so good.


BC:...and lest you think that team lope is just a bunch of joe's buddies throwing positive feedback around, know this -- we ride his wheels. on sf's steep and pitted hills. FAST. it doesn't get much more confident than that.


MN: (from Yelp.com) 718 Cyclery isn't really a bike shop. With his personal, hands on approach, going to visit Joe on 16th Street is like going to see the bike dentist. He's not the bike therapist, he's not the bike whisperer, but Joe is a technical whiz who will fit you for your braces and on regular return visits, fill your cavities, cap your chipped tooth, straighten you up and keep you chomping away. And like the best dentists, it's all painless! Thanks to copious amounts of nitrous.


Strained metaphors and kidding aside, Joe is an invaluable bike mechanic, builder and seller. You're not purchasing off the rack bikes and hoping for the best. Joe emails with you ahead of your purchase and gets an idea for what you want and need. You come visit his shop and have a 1-on-1 discussion about what you're getting. Parts are ordered at unbeatable prices, then he builds the bike right in front of you (and if you care to learn, he teaches along the way). Then, if you ever have any problems--if you're ever uncertain or unhappy about anything--you just schedule a return visit and Joe fixes everything and has you leaving as happy as the day you first bought the bike.


Joe built the first fixed gear I ever rode extensively, and he helped me through my inexperience with this type of bike. I had trouble getting my drivetrain tension just right, but after 3 or 4 visits in the first two months of owning the bike, we managed to work out my bike's sweet spot. I also had a problem with a bottom bracket that inexplicably threaded out just from pedaling. Joe not only replaced it with a new BB, but he recut the threads in the frame, all for free. Sometimes you get the impression that Joe goes so far above and beyond because he just has fun working on so many bikes. It's like we're paying him to enjoy his favorite hobby. He just happens to be far more skilled than any hobbyist.

If you just want to buy an off the rack bike (at a high price), go to any other shop (and you'll probably be judged by the snooty bikeshopguy). But if you want to have a personal connection to your bike and its builder, go see Joe at 718 Cyclery.


AP: You simply can't beat this bicycle shop.  The customer service, customer involvement, product quality, bicycle knowledge is honestly second to none.  718 Cyclery is a down to earth establishment that works for its customers.  Part for part this shop offers the best prices and best advice on bikes around.  All bikes made here are one of a kind collaborations.  The customer is truly involved in every step of the process of making his perfect bike.  I can't possibly tell you how much I appreciate this shop.The only proof that I can give as testament to this shop is that I got so into cycling after purchasing a bike from here that I am now in process of building 2nd bike with Joe.  This one I'm sure will be just as sweet as the first.


KS: I took the Raleigh for a nice spin to the Rockaways and back yesterday (all in all a good 60 miles), and while the bike was an absolute pleasure to ride...see full blog review here


MN: (from yelp) Joe and 718 Cyclery is by far the best bike shop in Brooklyn!  The process starts out with an appointment with Joe, the owner / most knowledgeable and nicest bike enthusiast you will ever meet, to discuss what you want and need in a bike.  Joe works with you on every last detail to customize your bike exactly the way you want it.  When the build date arrives to build your bike, it is one of the most gratifying and rewarding experience.  Joe walks you through each step, explaining each step along the way.  You do no need to hesitate in making an appointment because you will get more value at 718 Cyclery than anywhere else.  Working with Joe and getting my hands dirty on my bike was one of the best Saturday afternoons I've had.  Thanks Joe!!!


KS:  I had an amazing ride yesterday, in fact I rode around Brooklyn and Queens the rest of the day.  Thanks again for all your help &those pictures you took are absolutely sick!


MT: I love my bike and I get a ton of comments about it.  Very unique experience. Joe was very professional and even bought me a new pair of tires at his cost when my touring tires did not fit with the front fork we had chosen. All around good experience.


CB: Thanks again!!! I keep getting stopped by people to ask where I got my bike. I should be carrying around your business cards! I'm sending them your way.


DU: Rode the bike in today, it rides awesome! it's so fast! Thanks!


RD: If you're looking to build a new bike or rebuild a old one at a great price, go see Joe @718Cyclery.  If you're looking to purchase parts with no nonsense, go see Joe @718Cyclery.  If you don't know a wedding cake hub from your asshole, go see Joe @718Cyclery.


718Cyclery is a diamond in the rough in the sense that you don't see what Joe offers often.  He is completely committed to you the client.  He doesn't hassle you about price, he doesn't hassle you about when will you be ready to do business, he lets you set the pace for what you want & how you go about doing it.  He emails you an estimate after the initial meeting & you can change it & Joe doesn't care.  He wants you to change it.


The best part about working with Joe when actually building the bike is, if you change your mind about a component or you want to add or remove something from the original order, Joe will do it with no problem.  And get this............he adjust the price to reflect the changes right there on the spot.


You can watch him build your bike or you can get involved & help out.  Either way, you can't go wrong.  YOU CAN'T BEAT THE PRICE, YOU CAN'T BEAT THE CUSTOMER SERVICE, YOU CAN'T BEAT THE CRAFTSMANSHIP & MOST IMPORTANTLY, YOU CAN'T BEAT THE EXPERIENCE !!!!!!  Get out of the bike shop, get off the internet & take a trip to Brooklyn go see Joe @718Cyclery.  You can't go wrong


FC: By the way, I rode my bike around prospect park on Monday (the day after the bike build) and I want to let you know how much I love my bike, and the fixed gear.  Thanks again! It was a wonderful experience building with you, and i will def write a nice comment on yelp for 718c.  I've also told a few friends about how great you were.


AL: thanks again Joe. I am really happy with my bike and am slowly gaining confidence in riding it around Brooklyn. I am really really glad I chose to come to 718. It was am awesome experience and i love my bike!


MS: It was a pleasure to meet you & get, first hand, a real sense of your work ethos. Your generosity and delight in the task at hand is inspiring.

MP: The bike rides really nicely, I'm super happy, I rode to work for the first time.  Joe - the bike is awesome


AB: it is sweet. rode it 6 miles in the rain and it treated me kindly!


JL: I would really recommend 718 to anyone seriously looking for quality and comfort, at a really unbeatable price.


PT: I hope you are doing well. I'm loving my Bianchi single speed conversion and the wheels you build really run great. I wrote up a quick post on my blog which can be found here: http://wordsnpixels.com/files/archive-mar-2010.html


AP: Hey Joe, I love the bike! It so smooth.


PW: Joe, you have given me the gift of an AWESOME ride!!! Just got back from a loop around Prospect Park. THANK YOU, THANK YOU, THANK YOU!!!


CO: I rode almost all day yesterday. My nuts hurt and my legs are quivering... in the best way possible. Smooth ride all day. You nailed it, Joe. Thanks a million


MK: hey joe! just wanted to let you know that my bike is riding GREAT and i'm loving it! it was such a blast doing my sales route yesterday around brooklyn


KE: I honestly feel pretty lucky to have stumbled upon your site as I don't think I'd feel as confident in trying to put these bikes together myself nor would I be satisfied in the amount of knowledge I'd gain taking them to a traditional shop! Looking over the estimate and parts I can tell that these will be top quality builds


JW: Also, just wanted to let you know how much I still love my bike. I get compliments from strangers almost every time I take it out, and I always let them know where I got it.


BZ:  I put in some time on the bike around Brooklyn and Manhattan and it rode really well.  I'm definitely pleased with how things turned out.


RG: I can't tell you how pleased I am with the finished product.  I absolutely love everything about the bike and now I just can't wait for the snow to go away so I can really go on a good ride.  Thanks for everything... I love this bike!


BC: I rode the wheel this morning and it feels incredible. It's much stronger than my old wheel (which was BATTERED), and that upgraded hub you tossed me rolls like butter... this is like riding on a freakin cloud now.

Thank you so much. This wheel is WONDERFUL, and you have constructed a truly unique shopping experience at 718. It's to be admired and emulated. you're changing the game, and it's now officially appreciated nationwide

(link to full review) http://www.thirdraildesignlab.com/forum/viewtopic.php?p=128795#p128795


SM: Amazing!  Just had a crowded ride up 6th and then into an eery, misty empty central park. Nothing nicer could have happened today


JW: I can't say enough good things about 718. The collaborative build process is a great concept that would be almost impossible to experience through a traditional bike shop and much less through finding a bike on Craigslist.


I now own a one of a kind bike that I helped design and build, and because I was part of the build process I know enough about the mechanics to do a lot of the maintenance myself.


Working with Joe is also a pleasure. He's a down to earth and all around good guy that knows what he's doing but doesn't have any of the attitude that you find at so many local bike shops. He really wants you to have a bike that you'll love and ride.


This place is totally worth all five stars.


CO: I did extensive research before scheduling an appointment to meet Joe and check out his work.  I've had a cruiser for a couple of years and finally decided that the time had come to upgrade to a fixie.  


Being a total neophyte, I had no clue what exactly I was looking for.  I checked out a lot of websites, both local and across the nation.  I thought  briefly about buying a complete bike from Surly or Specialized, but in the end I liked the idea of using a vintage frame with modern components.  Joe's website was really informative and a couple of the bikes really caught my eye.  I traded a couple of emails and set up an appointment.   It was as easy as that.   Joe was great and very reassuring.   A friend and I both ended up walking away with a bike!


I echo the other reviewers.  718 Cyclery is terrific.  Joe has a lot of talent and passion for what he does and it's very evident in his work.  The prices are very reasonable (unlike a lot of other folks in the city he's not out to make a quick buck by marking things up).   I have recommended Joe & 718 Cyclery to my friends.   Make an appointment with Joe - you'll be happy you did!    Thanks Joe!


TI: My experience with 718 Cyclery has been a real pleasure. I have an old Panasonic roadbike that I bought several years ago which I wanted to have flat handlebars installed on. I'd brought it to several local bike shops to inquire about the upgrade and was given unclear and misguided info and treated without any real care or attention. A google search later brought up 718 Cyclery which turned out to be within blocks of my apartment. Joe Nocella, the owner, was not only able to see me almost right away he allowed me to stay and observe the whole process while the work was being done, teaching me along the way. The service was done with enthusiasm and clear insight as well as being a very fair and honest price. He also kept me updated continuously through email and was extremely flexible when it came to picking it up. I plan on converting to a fixed gear and have no questions as to where I'll go to get the work done!


CK: I recently upgraded my track bike with Joe. It was a great experience working with him. He's enthusiastic about bikes and genuinely happy to share his knowledge and know-how. And he doesn't make you feel dumb if you ask a basic question. This is a special thing, especially in a fixed gear world that can sometimes be a little bit too cool for school. Besides my track bike upgrade I asked him if I could "transplant" my old parts to a spare frame I found months ago. He was totally up for the project and the refurbished frame came out really well too.


He pointed me in the right direction for the parts I needed and was totally accessible to answer questions. He is organized with his scheduling and straightforward about pricing. And we got to do the work outside in his bike garden, which was nice.


I totally recommend getting a bike built by or with Joe. He's a really nice guy. The experience is unique and you'll get a one of a kind bike out of it too.


GS: Seriously, this is the best bike shop I've ever been to. I just picked up my second built bike and I couldn't be happier. The first one was a custom built that I kinda fell upon on Craigslist, but once I knew about 718 I decided that my next project would be one that I designed and it was worth it.


Joe loves bikes and he loves building them with people who love bikes- either as first time owners or long-time avid cyclists. As he said to me, he wants people to have fun; he wants to take away the snobby attitude around single speed bikes and open up the field to everyone.


I described what I wanted and Joe worked with me every step of the way to make sure that we were both happy, but especially that in the end, my bike was just what I wanted.


Not only is he great during the build, but after, if I ever have any questions or needs I know that he is there for me- all I have to do is drop him a line and come by the shop for help.


I'm already starting to think about my next project with him...


AK: I recently built a bike with Joe and I it was an amazing experience.  I knew nothing about fixed gears before i began, except that I wanted to try riding one, and then building one.  Joe lent me one of his bikes to sample out, and after 1 loop in the park i was sold.  He then helped me create a list of all the parts I needed, and was very diligent about helping me locate/buy the parts as well.  Soon enough I was ready to build and he helped me through the process.  My bike is amazing...it looks and feels great, and i have Joe to thank for it.  He is really  fantastic... extremely passionate about his work and this is reflected in the bikes he builds.  go to 718 cyclery!!!


NF: On a hot Saturday morning two weeks ago, Joe and I rebuilt my faithful 1970s Motobecane ten speed into a sleek, fixed smooth and nearly silent riding machine. Not only did I learn a great deal during the two hour build appointment, but I had a good time getting to know Joe, and generally shooting the sh*t.


A few days later, we realized I actually should have a different set of wheels then what we had ordered (restoring old bike's with undocumented lineage is not an exact science). Joe handled the process with ease, even eating the cost of the new more expensive wheels as his mistake. That's old timey kind of service right there folks, something you rarely get in bike shops these days.


I've now just returned from my second free appointment, after taking a fast loop around Prospect Park on my newly wheeled bike, easily passing some lame-o on a store bought Tour de France wannabike, and definitely having much more fun.


Check out my Flickr photo set of build day here: http://www.flickr.com/...


If you are on Twitter, make sure to follow and use the #bikenyc tag as well: http://search.twitter....


AL: I first came across 718 Cyclery's website a couple of months before I moved to New York, and from the first time I met Joe on one of my visits before moving there, it felt like the perfect fit for getting set up with a bike in Brooklyn - the love and respect of vintage steel frames, the lack of pretentiousness that often surrounds fixed gear culture, and the option to work on a collaborative build together.  


Over the course of a couple of months, Joe met with me in person and we corresponded by email a bunch to get things set up for my build session last weekend. Throughout the entire process he was incredibly patient, and generous with information and knowledge and experience.


It seems like the word is already out by the accolades in all these other reviews, but I cannot say enough positive things about my experience with 718 Cyclery. I guarantee that if you try it out, 718 will be the last 'bike shop' you ever need to go to.


KL: When you visit 718 Cyclery's website, you'll see the top 5 reasons behind owner and operator Joe Nocella's motivation for starting his business.  His first and last reasons are the same - Joe Nicolla loves building bikes! And as a recent customer I have to say, he must love fixing them too!  I brought my old-school Huffy Island Cruiser to Joe and he fixed her up like new!  My top 5 reasons for recommending 718 Cyclery are:  


1. Friendly and honest service - just like his website states, no arrogance or attitude!

2. Broad knowledge base that would satisfy a biking expert/enthusiast to the occasional rider.  

3. Professional quotes and insightful recommendations for maintaining the life of your bike.

4. Affordable pricing - he gave my bike a much needed overhaul and it was really affordable - $81 for new valve tubes, tires, brake pads and brake maintenance - disassembly, cleaned, adjusted, and time & labor for all.

5. Flexible time frame - Joe will work with your schedule to get your bike back to you when it's convenient for you the customer!


I highly recommend 718 Cyclery for your bike repair/maintenance needs! Now my Island Cruiser looks like it just came off a 1980's showroom floor! Thanks Joe!


RR: I bought a vintage bike a couple months back. I got a pretty good bargain & it got me from A to B, but I knew that it could run better. I thought that I would have to invest in an entirely new bike to experience the ride I wanted to. I began to research Brooklyn custom-built bike services.


What makes 718 truly unique is the collaborative build option. Joe offers practical advice and will NOT rush you into buying anything. Once you decide on a plan of action, everything is efficiently scheduled & he'll constantly update you with emails throughout the process. The collaborative bike-build session was really informative - he explained everything that he was doing, what tool he was using, step by step. What we ended up doing was simplifying the bike I had, keeping a few of the fundamental parts, updating it with some modern ones, and giving it a nice new paint job. I couldn't be happier with the result! As I told Joe, I love my local bike shop, but they just don't offer the same experience. 718 Cyclery is THE place to go!


LC: I just got my bike back from 718 and I couldn't be happier. Joe the owner went over what he could do with me, then wrote up a detailed estimate, THEN kept me up to date on his progress throughout the process. I now have a lovely vintage bike that is not only safe and well-maintained, but cool-looking to ride. I will absolutely go back too 718, and I strongly recommend the shop to everyone. It is an affordable option when you are looking to buy a bike or if you want to fix your old one up

.

MH: probably the best decision i've made.  Joe was awesome!  The bike is awesome.  I cannot say anything negative about 718 cyclery.  I've been talking about joe to my friends non-stop.


Don't buy a new bike, go to Joe.  It's worth it!!


AL: I stumbled across Joe's website (http://www.718c.com) upon chance and it was surely a gift! From the first email to the walking away with my own custom built bike it was a pleasure to work with Joe. I had a budget that I was working with and he was very flexible about working within my means while making sure that I got the best parts available. Joe has an incredible amount of knowledgeable about bikes and the best part is he shares it with you! I learned more about bikes and the parts that go into building them in my couple of hours spent with Joe than I would've learned from any bike shop technician or associate. Through his knowledge share you learn that he is passionate, enthusiastic, and takes a considerable amount of pride in the bikes that he builds.


The bike that I built with him was a 1986 Peugeot - I saw the frame during my initial consult and instantly fell in love with it. The bike rides silently and smoothly and not to mention looks pretty sweet as well. I'm looking forward to a long and happy coexistence with my new bike!


JM:I  love this place. Joe will hook you up with the right parts for your bike, and patiently explain any questions you might have in a thoughtful, friendly way.