We don't have a sales staff...its just us. We stock the shop with the things that we use and believe in. Sharing these experiences with our customers is our "pitch".
Joe started 718 Cyclery in his backyard in 2008. Joe has been an architect for the last 20 years at some of the biggest firms in Manhattan. He left the office to make the shop his full time thing in 2013. He also founded a non-profit called Brooklyn Lacrosse, The last Van Halen album Joe recognizes is 1984.
Iowa born and raised, Catherine got her start as a mechanic by attending free 718 classes and simply refusing to leave. She believes one of life’s greatest pleasures (besides maybe a killer Eddie Van Halen solo) comes from lapping pompous roadies at the park in full-on dress and heels.
She advocates for a rise in queer/femme/trans/gnc cyclist visibility in both the industry and on the roads (and hopes you do as well).
"...and he do"
Hope is a record store refugee whose entire adult life's been spent passive-aggressively telling people what to listen to and making self-indulgent playlists to soundtrack every cycling excursion.
Believes that while not up to the standard of Van Halen's first 6 albums, there are tracks truly worthy of everyone's time on David Lee Roth's first 2 solo LP's.
Aaron glides around the shop, whistling classic Van Halen ditties like "Ice Cream Man" and "Big Bad Bill". He says those songs remind him of a simpler time, when Van Halen were just 4 guys looking to make their mark.
Bonestorm and Flat Cat. they have their own page here
Andrew started turning wrenches on bicycles in the golden west in the golden nineties because he took to heart the timeless adage that "a punk's gotta have a trade" and bicycles seemed like the fairest. Many miles and wheel sizes later he still believes a well designed and tuned bicycle is one of life's great joys. He also believes anything by Van Halen from the "Diamond" Dave era is all killer, no filler.
Staff Emeritus (aka "Fallen Angels")
Alfred grew up in Cambridge, Massachusetts, and lived there and in Maine, New Hampshire, and Chicago, Illinois. He moved to New York from Cambridge when he was twenty-three and he’s been here since. He’s interested in all kinds of bike stuff. He likes a challenge, and he’s food-motivated. Alfred believes that Michael Anthony is the key to the whole Van Halen operation.
Its hard to read Dustin. You just can't tell which Van Halen brother is his favorite (If his notebook scribblings are any clue, its Alex!)
Carrot has been more "paws off" since she became a manager and began working from home. Carrot's favorite toy is an Eddie Van Halen guitar chew-toy.
Greg has 3 responsibilities at the shop:
Take out garbage
Dont mess with the music, especially if it's Van Halen
Elori is pretty cool. Waaaay cooler than any of the subsequent front-men Van Halen had after David Le Roth. She's as cool as Michael Anthony.
NYC Pubic School math teacher by day, Meredith credits Eddie Van Halen's ability to hold a grudge as an inspiration for her focus.
Steady "Steadman" D'Angelo was left on our doorstep, carefully swaddled. In the ensuing 18 years, he has learned a few things about bikes. No one sells more Schwalbe Marathons or orders more Breakfast Special #108 for the guys than Steady. Steady believes Van Halen is some sort of graphic novel or iPhone app.
Colin is 27 or like 28. He rides bikes. He works at a bike shop. The convenience of this is not lost on him. Although a "little heavy on the keys", Colin has come to accept Van Halen from 1986 to Present.
Clay Hartmann is from the norther part of Southern California, and was introduced to mechanic-ing at bike co-ops up and down the coast. His interests include bike camping, vintage Bridgestones, generator lighting, psychoanalysis, and teaching Jackson about heart break. He has been 700x23 free for over 5 years. Clay's opinion on Van Halen is unknown, probably because no one has asked him yet.